As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond. Video marketing continues to rise A Visual Networking Index report predicts that video content will take over 80% of the entire internet traffic by 2019. With 63% of businesses that actively use videos for marketing motives, the trend isn’t going to peak or die anytime soon. The Internet of Things (IoT) and Analytics In the last year, the IoT network expanded by more than 30%. 2017 showed us how it looked like AR was going to grow at a faster pace than VR. SEO and content continue their close relationship SEO and content, as per 97% of digital marketers surveyed by BrightEdge, are more integrated now. Dark social is not ignorable anymore Many people share more URL-based articles/pictures/memes etc. using one-on-one mediums than they do on social media. Publishers could create a list of safe, reliable advertising environments using blockchain. Keep an eye out for more digital marketing trends As is the ritual, the digital marketing landscape brandishes old trends while it presents new opportunities every other year.
In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. An eventful year, indeed!
As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.
#1. AI taking center-stage
I say AI, and you go ‘meh!’. Because Artificial Intelligence is already everywhere, right?
Well, think on a grander scale.
Assistant, Siri, customer service chatbots – you encounter AI on a regular basis. But it’s the business, the backend, that has much yet to explore.
We’ll see more companies primarily use AI for trend analysis and consumer profiling. You’ll connect better with customers, targeting will be precise, and you’ll be able to shoot emails faster, offering an abundance of accurate and relevant options to the customer.
Plus, you could embed AI directly into your platform, something we’ve glimpsed with IBM Watson and Salesforce Einstein already.
#2. Video marketing continues to rise
A Visual Networking Index report predicts that video content will take over 80% of the entire internet traffic by 2019. With 63% of businesses that actively use videos for marketing motives, the trend isn’t going to peak or die anytime soon.
What may change is the nature and length of these videos.
Despite this fluctuating nature of viewer inclination based on video length, style, and structure, the 92% of mobile video viewers who share them with others makes for a convincing argument in favor of video marketing.
#3 & #4. The Internet of Things (IoT) and Analytics
In the last year, the IoT network expanded by more than 30%. And this network, as it grows, will bring in lots of data and churn it to reveal information.
Why I haven’t put down IoT and Analytics as two separate entities in this list is because it’s their collaboration that’s promising and which we’ll be seeing more of.
As IoT works to generate information, the functionality of complex units, like manufacturing, healthcare, etc., will gain efficiency. In fact, from managing retail expenses to planning cities – IoT and analytics, when working together, can create business insights at levels we’ve never reached before.
#5. Mobile marketing maintains its mantle
Mobile optimization was the priority for digital marketers in 2017. Now, this year, Google let loose the mobile-first algorithm.
What does it mean for you? Optimization and being mobile-friendly won’t be enough anymore.
Google will primarily index the mobile version of your website and rank the results. Whether a viewer visits your website on a desktop or a handheld device, the structure and SEO quality of your mobile-layout will matter above all.
Now, add to that the $143 billion estimated expense…
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