Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers. Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.” Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. With an increasing investment in video content production, Intralinks turned to Vidyard to centralize video performance management and enhance lead generation programs. With new marketing campaigns based solely on video content, SevOne has also revised their marketing automation lead scoring program to account for video viewing actions. “Whether they are using advanced video analytics to make smarter decisions, using video viewing data to better qualify leads, or making videos actionable for viewers, these companies realize there are huge benefits to taking a more strategic approach to video marketing.” Vidyard is the only Video Marketing Platform provider that enables marketers to uniquely identify each video viewer, track their viewing history across multiple distribution channels, and use that data to qualify, nurture and convert. Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Disqus' Privacy PolicyPrivacy PolicyPrivacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.
KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.
In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. Innovative companies like Honeywell, Fiberlink, Intralinks and SevOne are among those now using a Video Marketing Platform to track and convert their online viewers.
Honeywell
Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With an increasing investment in online video to share its stories and attract new audiences, Honeywell Fire Systems Group (FSG) turned to Vidyard to help them maximize the impact and returns on each video asset they are producing. Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture.
“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. “Simply having a presence on YouTube is no longer enough. With the Vidyard Video Marketing Platform we’re gathering the insights we need to continuously improve the effectiveness of our videos and generate new sales leads via our owned and managed web properties.”
Fiberlink, an IBM Company
Fiberlink is a leading provider of mobile device management and enterprise mobility solutions. It was acquired by IBM in November 2013. Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. Vidyard provides the detailed analytics they need to understand how potential customers are interacting with each video asset, helping them maximize views, engagement and conversion.
“With over 80% of the buying journey now happening online, we are taking great strides to serve every facet of the funnel with optimal video content,” said Rob Patey, Marketing Manager at Fiberlink. “Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. With Vidyard’s video analytics we can see exactly how long we arengaging audiences at each step of the journey, giving us amazing insight into which videos are resonating and how we can optimize future content for engagement and conversion.”
Intralinks
Intralinks is a leading global technology provider of beyond the firewall collaboration solutions. Over 99% of the Global Fortune 1000 use the Intralinks platform to securely share content and collaborate anytime, anywhere, with business partners. With an increasing investment in video content production, Intralinks turned to Vidyard to centralize video performance management and enhance lead generation programs. Intralinks can now capture…
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