Tag: IBM

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IoT Security: Why Experts Are Scared — And What You Can Do to Protect Yourself

IoT Security: Why Experts Are Scared — And What You Can Do to Protect Yourself

The Internet of Things can enable your smart refrigerator to order a new carton of milk for you, but it can also allow cyber criminals to hack interne ...
Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become mor ...
Don’t Forget the Leadership in Thought Leadership

Don’t Forget the Leadership in Thought Leadership

While it is a concerning topic to many, most brands are simply parroting the same challenges of Brexit and the same implications, without adding a new ...
How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals

How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals

Data has become the lifeblood of business, but companies of all sizes are limited when it comes to what information they can acquire and from whom the ...
Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy

For most companies and especially in the B2B space, being active and sharing on social media platforms is essential for generating web traffic and hel ...
Words That Convert: Test, Learn, Repeat

Words That Convert: Test, Learn, Repeat

Conversion has been called “one of the most frustrating challenges content marketers face” and “the last hurdle on your route to content marketing suc ...
Why Your Brand Plan Is More Important Than Your Business Plan

Why Your Brand Plan Is More Important Than Your Business Plan

Any time you interact with people -- online or off -- your brand will matter. If you wanted to build a business, you wrote a comprehensive business pl ...
The Ins and Outs of Awesome Infographics [Infographic]

The Ins and Outs of Awesome Infographics [Infographic]

Author: Laura Forer / Source: MarketingProfs An infographic is 30 times more likely to be read than an all-text article, and infographic ...
Maropost Takes on Salesforce, Oracle for Online Marketing Deals

Maropost Takes on Salesforce, Oracle for Online Marketing Deals

Maropost Takes on Salesforce, Oracle for Online Marketing Deals. The Maropost website. Maropost Inc., a Canadian marketing technology startup, is nipp ...
How Watson is Powering IBM’s Content Marketing

How Watson is Powering IBM’s Content Marketing

How Watson is Powering IBM’s Content Marketing. “THINK Marketing is a place where marketers can come to not only get some thought capital from IBM aro ...
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