Vidyard to Power HubSpot Video with Fully Integrated Video Solution for Video Marketing, Sales and Customer Service

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform Vidyard GoVideo. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.” To view this video please consider upgrading to a web browser that supports HTML5 Video Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many organizations. “Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. Leading marketing, sales and customer service technology providers rely on Vidyard to power integrated experiences for video hosting, video analytics and personalized video messaging. HubSpot Video is now available for HubSpot Marketing, Sales, and Service customers at the Professional and Enterprise levels. More Information: About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Find More Discussions Share Share this discussion on Twitter Facebook Sort by Best Best Newest Oldest Start the discussion… in this conversation ⬇ Drag and drop your images here to upload them. Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Disqus' Privacy PolicyPrivacy PolicyPrivacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

Source: Vidyard

Vidyard GoVideo.

“Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business,” said Michael Litt, CEO and Co-founder of Vidyard. “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”

Video is the New Norm for Today’s Business

In recent years, the role of video has changed dramatically for many organizations. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. In 2017, Vidyard’s B2B customers published 83% more videos on average compared to the previous year, while the number of organizations who reported the use of video within their sales team increased by 48%. The surging use of video is attributed to higher engagement rates and ROI compared to other forms of content and communications.

“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” said Kipp Bodnar, CMO of HubSpot. “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”