5 Analytics Tools to Supercharge Your Marketing Strategy

5 Analytics Tools to Supercharge Your Marketing Strategy

Here are my top five analytics tools for supercharging your marketing strategy: 1. Scheduling and analytics platforms like Hootsuite offer the ability to monitor a variety of activity across social media, as well as the following features: Tracking what your audience is saying about your business Monitoring performance of your posts on the full range of major social media platforms Integration with other analytics platforms such as Google Analytics and Facebook Insights As a startup, you’ll be experimenting with your social media strategy. Track lead sources: Google Analytics No list of marketing analytics tools can be complete without Google Analytics. For social media tracking, pay particular care to the platform’s ability to track lead sources, to show you where the revenue is coming from. As a marketing platform, Marketo enables you to integrate your email marketing with other channels, including social media and digital advertising. Conducting keyword research can help you identify where your rivals are getting their traffic, and thus their leads. Ahrefs has several features which enable you to analyze your competitors’ links, content and social media campaigns. The site explorer could shape your SEO strategy, while the content feature will guide your blog posts and social media output. Therefore, many businesses find that using advertisements to target potential customers and leads works well. By being proactive with Facebook Ads, you’ll be able to obtain valuable data and insight on customer behavior.

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Fortunately, in today’s digital age, it’s easier than ever to analyze your data for the goals you set. Here’s where to start.

5 Analytics Tools to Supercharge Your Marketing Strategy

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For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business’s development, when resources are tight, you need to know that you’re getting value for money.

The first step in setting marketing goals, HotelTonight Chief Strategy Officer Amanda Richardson pointed out on First Round Review, comes down to, “You need to start with a specific question to answer or hypothesis to investigate.”

Fortunately, in today’s digital age it’s easier than ever to analyze your data for the goals you set. Here are my top five analytics tools for supercharging your marketing strategy:

1. Social media monitoring: Hootsuite

With more than 2 billion monthly active users on Facebook alone, according to Statista, social media’s potential reach is unparalleled. Having an organized strategy may lead you to maximize the effectiveness of your social media output. That’s where using a tool like Hootsuite, allowing you to monitor performance and create social media content, enables you to increase your reach.

Scheduling and analytics platforms like Hootsuite offer the ability to monitor a variety of activity across social media, as well as the following features:

  • Tracking what your audience is saying about your business

  • Monitoring performance of your posts on the full range of major social media platforms

  • Integration with other analytics platforms such as Google Analytics and Facebook Insights

As a startup, you’ll be experimenting with your social media strategy. Hootsuite can help you identify which types of content work and which don’t. The advantage of using a complete social management platform is that you can then respond to the data and create targeted, relevant posts.

If you find that Hootsuite doesn’t fulfill the specific needs of your social media marketing strategy, there are a variety of social media management tools to choose from.

2. Track lead sources: Google Analytics

No list of marketing analytics tools can be complete without Google Analytics. It’s the staple of any digital marketing strategy because it’s so powerful and covers so many bases. For social media tracking, pay particular care to the platform’s ability to track lead sources, to show you where the revenue is coming from.

Follow these steps to utilize Google Analytics to concentrate your resources and efforts into the channels producing the results:

  • Set up goal IDs: Giving your campaigns Goal IDs can help you segment and track the data you need.

  • Review your channels: With the appropriate goals in place, you can then track leads coming in to the source channels. For example, you could note that Facebook is driving 200 leads while Twitter may generate only 20. This information is key to shaping where most…

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