How to Create High-Converting Product Videos

In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to create product videos that practically guarantee conversions. This is more than just a hypothetical theory, and there’s plenty of data to back it up, including: 57% of retailers report that the average order value increases for at least 50% of customers that watch videos on a product page. Different types of product videos that are effective include: A close-up video that shows the product from all angles, which often includes someone discussing the features of the product while it’s shown. Tutorials showing how to use the product, which should be two minutes or less. Best Practices to Create Product Videos Now that you’ve started to think about what types of product videos you want to create, you have to think about how you’ll actually craft it. It helps focus users on the product, which can increase the likelihood of purchase. You also want it to have an enticing thumbnail to get users to click; an up-close look at the product is typically a good choice (even if it doesn’t naturally appear in the video) for product videos that you will share on your site. There are even increasing numbers of online purchases are even happening through mobile devices. You need to make sure that your site and your product videos are optimized for a mobile. Final Thoughts When possible, everything that you’re selling should have product videos on the individual product page to increase sales.

Author: Ana Gotter / Source: Business 2 Community

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You would never purchase something online without seeing a picture of it first. Product images let you see an item up close and personal, so you can get a feel of what you’re purchasing. Product videos, however, are even more effective for a number of reasons, especially when you know how to optimize them for conversions.

In this post, we’re going to go over exactly why all product pages should have videos, different types of product videos, and how to create product videos that practically guarantee conversions.

Why All Product Pages Should Have Videos

Imagine that you’re doing research before buying a new watch, and you’ve narrowed it down to two. One site has product pictures, which are professionally taken and look glossy and beautiful. The other, however, has a product video, showing how it looks a person as they’re waving, and an up-close view of the watch that shows the hand ticking and the crystal face gleaming. All else being equal, the video will make a huge difference in driving sales.

This is more than just a hypothetical theory, and there’s plenty of data to back it up, including:

57% of retailers report that the average order value increases for at least 50% of customers that watch videos on a product page.
Almost 50% of internet users look for videos related to a product or service before visiting a store.
Retail site visitors who watch a video stay two minutes longer on average and are 64% more likely to purchase than other site visitors

Another big bonus? Video can work wonders for SEO, with it being 50% easier to achieve a ranking on the first page of Google if you have videos on the page. Who doesn’t want their product page to come up first when an interested customer is searching for it?

Different Types of Product Videos You Can Choose

There are different types of product videos that you can choose from, depending on what the product is and what you’re trying to accomplish. You can always create multiple short videos and upload them individually.

Different types of product videos that are effective include:

A close-up video that shows the product from all angles, which often includes someone discussing the features of the product while it’s shown. These videos should be ten seconds or less.