This episode focuses on production terminology used in the video production process. Video Marketing Glossary Terms explained in this episode Video Script – The script is where you write and validate the spoken narration. The script for an animated video may include key descriptions that will help you visualize the final imagery, while the script for a live action video will include descriptions of the characters, locations, and action for each scene. Storyboard – The storyboard is a black and white sketched version of each scene in the video. It does not represent the final animation style. Style Frames are intended to show what the finished video will look like when it is fully illustrated. They are full-color frames that visualize each main scene in the video. Post Production – In digital video, photography, television and film, post-production refers to the tasks that must be completed or executed after the filming or shooting ends. Sound design most commonly involves the manipulation of previously composed or recorded audio, such as sound effects and dialogue. This could include translation, full voice over, subtitles in the lower third and modifications of the animations and translations to accommodate the differences in language cadence.
We continue our Video Marketing Glossary series by defining 8 additional video marketing concepts. This episode focuses on production terminology used in the video production process.
Video Marketing Glossary Terms explained in this episode
- Video Script – The script is where you write and validate the spoken narration. The script for an animated video may include key descriptions that will help you visualize the final imagery, while the script for a live action video will include descriptions of the characters, locations, and action for each scene. It’s important to understand that the script is meant to be spoken, not read. And an effective script must play off the visuals, which is why oftentimes, simpler is better.
- Storyboard – The storyboard is a black and white sketched version of each scene in the video. It does not represent the final animation style. The goal of the storyboard is to validate the action on screen, and ensure that the visual storyline effectively portrays and enhances the message. The storyboard is the last best chance to make changes to the creative direction of the video.
- Style Frame – Style frames are really high-level key frames from the storyboard that show the look and feel of important scenes in the video spot. Style Frames are intended to…
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