On this video marketing glossary episode we define the first 8 concepts you need to know. Video Marketing Glossary Terms explained in this episode Video Production Collaboration – A custom video production is a collaboration between the creative producer and the client. Animated Video – An animated video uses digital illustrations like characters, objects, and landscapes to tell a story about your product or brand. Live Action Video – A live action video features real actors on live sets, filmed with a full production crew. Live action videos can also feature on-screen graphics that support the message, depict the product UI, or add a digital layer to the “real” objects in the scene. Screencast Video – A screencast video features the actual product UI (user interface) as it appears on screen, and typically highlights the most important aspects of the product. Screencast videos usually feature a voice-over narration, sound effects, and music, as well. However, it’s important to note that motion graphics is a style of animation, and not necessarily a style of video. It’s possible to create an animated, or even a live action video, that features motion graphics, as well. Episode Links and Additional Information Suggested Listening – Other Podcasts of Interest Episode 36: The Video Storyboard – A Blueprint for any Video Production Episode 29: Why Video is a new Business Language
Video Marketing concepts can be confusing for those just beginning to use and produce videos for business marketing purposes. And since we contend that Video is a business language we felt it is necessary to define the common words and terminology of this video marketing. Therefore, we’ve decided to do a series podcast episodes where we provide some short and concise definitions. On this video marketing glossary episode we define the first 8 concepts you need to know.
Video Marketing Glossary Terms explained in this episode
- Video Production Collaboration – A custom video production is a collaboration between the creative producer and the client. It requires consolidated, pertinent and timely feedback from the client at each stage of the process;
- Holistic Video Production – A unique collaborative process in which every stage of production is aligned toward the same goals. Instead of having each step of production happening in a silo – where the script is written by one person, then handed off to an illustrator, then an animator, etc. – during a holistic production, the entire creative team works together on each stage to ensure that every word, sound, and visual detail is intentional and working to achieve the same unified effect.
- Video Treatment – A video treatment is a one page document that outlines a creative vision for the video. It includes a description of the tone, a sample of the narrative, and examples of videos in a similar style.
- Animated Video – An animated video uses digital illustrations like characters, objects, and landscapes to tell a story about your product or brand. The animation…
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