Register Now » Growth-hacking is more than just the latest buzzword to sweep through the marketing world. "Everyone has to start somewhere, and growth-hacking is the way to come out of the gates sprinting.” What LaBoon did was open my eyes, through a kind of Growth-Hacking 101 crash course that he gave me. Putting that firsthand experience to work, our team comes together to give you a cutting-edge approach to achieving sustainable growth and optimizing your brand.” Okay, interesting, I thought. So, I next asked LaBoon what steps entrepreneurs should take to growth-hack for their own brands. Start brainstorming. According to LaBoon, “New followers are great and all, but if you want to experience the rapid levels of growth that will propel your brand forward, you need to activate them. “Understanding how your audience moves across the web is an absolute must. You need to know where your audience is going at all times, if you want to accelerate your startup’s growth,” LaBoon shared. Growth leads to more growth. You need to know where your customers are, to determine which are best for you to try.
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Growth-hacking is more than just the latest buzzword to sweep through the marketing world. Instead, it’s something that should be of urgent interest to you and your brand.
Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. It entails bypassing traditional approaches and streamlining growth.
Wanting to know more, I spoke with a growth-hacking expert, Phil LaBoon, who’s CEO of Eyeflow Internet Marketing. “Ninety percent of startups will fail in their first year of operations,” LaBoon pointed out to me. “If that isn’t enough on its own to convince you that many of the more traditional marketing methods are dead, consider this: The top sites on the web got their spark through growth-hacking techniques.
“Twitter overhauled its entire system based on in-depth testing and UX reporting,” LaBoon continued. “YouTube added embed options to videos to help spread brand awareness. Facebook offered embeddable badges and widgets to link back to profiles, to gain some steam when starting out.
“Everyone has to start somewhere, and growth-hacking is the way to come out of the gates sprinting.”
What LaBoon did was open my eyes, through a kind of Growth-Hacking 101 crash course that he gave me….