How to Create a Lead Magnet That Attracts Visitors and Converts Customers. In other words, when you offer your lead magnet, you bribe your visitors to exchange their contact information for your free offer. Lead magnets exist to increase your lead-conversion rate. The best lead magnets. If you suspect your customers are looking for insights, data and information, offer a free report. Simply ask your visitors to opt in before downloading your free product. Video tutorials can boost your conversion rate as many as five times over. Regularly scheduled webinars are a great way to encourage your visitors to learn more about your company, your products/services and even your business culture. Visitors are looking for a great value. But if you don’t deliver on your promise, your unsubscription rates will skyrocket.
Not every customer who visits your website is willing to buy immediately. In fact, it takes time to build trust and prove your value. After you’ve done that, you might get a few customers to pay for your product.
However, there are efficient growth-hacking strategies you can use to increase your conversion rate and get more leads every day. One of the best techniques is to set up a compelling lead magnet.
In plain English, a lead magnet is a tempting offer that provides a very specific value to a very targeted customer segment. In other words, when you offer your lead magnet, you bribe your visitors to exchange their contact information for your free offer.
Characteristics of a phenomenal lead magnet.
Lead magnets exist to increase your lead-conversion rate. The secret to higher conversion with a lead magnet is to offer a particular customer segment an explicit solution that addresses a specific pain — at no cost to them. That’s why the generalization rule doesn’t apply here.
To create your lead magnet, you must pay attention to two important factors:
- Your customer’s persona
- Your competitor’s offering
Knowing your customer persona helps you tailor your message and offer toward their needs and desires. On the other hand, conducting comprehensive competitor research enables you to discern what matters to your potential buyers and easily target your rival’s audience.
The best lead magnets.
Depending on your niche or the nature of your business, different types of lead magnets will attract more customers. Your lead magnets should be visual, attractive and provide value. Yet you mustn’t provide a complete service or product. After all, your magnet exists solely to help you convert unknown visitors to leads you can add to your sales funnel.
Online, gamified surveys are one approach. These encourage website visitors to test their knowledge, attitude, personality or even IQ. The structure allows you to ask for their contact information while entertaining them in an engaging way.
If you suspect your customers are looking for…