Growth Hack Strategies Any Business Can Use

Growth Hack Strategies Any Business Can Use

Growth Hack Strategies Any Business Can Use. Growing a business isn’t easy because there are so many bases to cover -- from reducing churn (current customers are worth up to 10 times more than their first purchase), to delighting customers, to content marketing, to new customer acquisition. Get active at the right time. Embed social content. This lets you customize the content to fit that site and its audience. “Creating content that is a perfect substitute for a broken page will obviously take more time,” writes Neil Patel, founder of Quicksprout. Connect with those influencers and offer discounts or free access/products in exchange for some promotion. New customers have different needs from those of recurring customers. This is a great way to build visibility for your brand. You can’t base your entire strategy on long-term goals; you also need to spend time scoring quick wins.

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Growth Hack Strategies Any Business Can Use

So let’s say you launched a business, and it’s starting to grow, but you desperately want to expand your audience and customer base. To achieve this goal, you need to execute a forward-thinking marketing strategy.

Growing a business isn’t easy because there are so many bases to cover — from reducing churn (current customers are worth up to 10 times more than their first purchase), to delighting customers, to content marketing, to new customer acquisition.

There are also plenty of ways to lose business en route. Thankfully, with some simple tactics and a solid strategy, you can gain traction, where your competitors are still struggling.

Here are the top eight growth hack ideas that any business can implement to bolster its efforts.

1. Get active at the right time.

Have you ever noticed that musical artists tend to release tracks toward the beginning of the week? That’s when you’re most likely to capture people’s attention. With this in mind, it might be a good idea to time your content-publishing schedule and marketing campaigns to roll out on Tuesdays or Wednesdays.

This advice isn’t universal, however. Your particular audience might display different behavior, so do some research beforehand to find out when they’re most active online. That will give you insight into the best times for media releases, social posts, ads and other promotions.

2. Keep your opt-in visible.

If you want to keep your audience’s attention, put your opt-in near the top of your pages. If you don’t want a static opt-in, then test the effectiveness of drop-in or slide-in opt-ins. Make sure your site is also optimized for mobile users and can easily avoid penalties from Google’s upcoming updates.

“Don’t make people dig around your site to stumble across subscription options,” writes Andy Pitre, inbound marketer for HubSpot. “Keep your offers up-front and include calls-to-action on just about every page of your website.”

This can also be used to sway exit-intent behaviors.

3. Embed social content.

Social proof is a great way to build trust. Rather than pasting generic-sounding testimonials, go find social mentions for your brand. Embed tweets or content from other social channels directly onto your site. Social reviews will always be perceived as more trustworthy when they can…

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