14 of the Best Brands on Instagram Right Now. Something Califia does really well on Instagram is create fun, playful videos and GIFs. Most engaging post of all time: Why it's engaging: Not only is this photo showing a funny and clever message, but it's also very, very relatable for parents of young children -- a very large audience and also one of Letterfolk's target customers. The brand's Instagram account, though, is less about these stories and more about showcasing gorgeous images from the city itself. WeWork provides shared office spaces in cities and countries all over the globe -- so it only makes sense that they should post a lot of photos showcasing their beautiful co-working communities. Finfolk Productions' Instagram feed is full of beautifully shot photos that play into the mermaid fantasy by looking more like mythical art than real people. So whether you're just swimming by to enjoy the art, or grab a pair of leggings, or maybe you've invested and are patiently waiting to become one of the select few in the world with a fully custom silicone mermaid tail from Finfolk Productions, we love you and want to thank you for being part of our world. Most engaging post of all time: Why it's engaging: Back in late March 2016, Instagram started rolling out the ability to upload 60-second videos -- and we've seen some amazing Instagram videos from brands ever since, like the one above from Shiseido. When it comes to engaging Staples' followers, it's all about asking questions in the photo captions. Scroll through the comments on that photo, and you'll see followers had a lot of fun responses.
For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.
In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they’re few and far between, there are some brands out there — in every industry, and with every type of target customer — who are doing really, really well on Instagram.
Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we’ve included examples of their best posts. For some of them, we’ve also included their most popular Instagram post of all time in terms of engagement (i.e. combined total of likes and comments) along with an explanation of why it’s so engaging.
14 of the Top Instagram Business Accounts
Califia Farms natural beverage products have some of the most attractive packaging we’ve come across. In fact, it’s so iconic that it won top honors in the global packaging design category from Beverage World Magazine. Instagram is a perfect platform to showcase that cool, curvy bottle, and the folks at Califia don’t shy away from doing just that –most of the brand’s posts feature the beverage’s containers in some way, whether they’re the main subject of the photo, or more of an accessory in the context of the active, healthy lifestyle Califia’s buyer personas love.
Something Califia does really well on Instagram is create fun, playful videos and GIFs. Check out this one, which they used to teach viewers how to used steamed non-dairy milk for coffee cocktails:
And this one, which is just plain fun to watch:
Ever seen those photos of a woman leading a man by the hand in all different parts of the world? That pose was made famous by a couple named Murad and Natalia Osmann for their #FollowMeTo project. Their Instagram account is a mix of stunning images of the classic #FollowMeTo pose that have been edited beautifully, as well as some really interesting behind-the-scenes photos of their world travels — including some fun photos of the “making of” the famous pose.
If your brand were a person, how would you describe its personality? Australian activewear company Lorna Jane has done an awesome job answering this important branding question with its Instagram content. Spend just a few seconds scrolling through these photos, and you’ll quickly be able to name the target Lorna Jane buyer: a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.
The images posted by Lorna Jane, which often show the brand’s clothing and accessories, as well as images of women who embody its target buyer persona, are colorful, playful, and inspirational, which is a perfect representation of the brand’s essence — in other words, its heart, soul, and spirit.
Letterfolk is a small business run by a husband-and-wife team who create and sell beautiful, handcrafted felt letterboards. Each letterboard comes with a full set of characters so people can personalize the walls of their homes, which means endless room for creativity. Instagram is the perfect platform for them to inspire customers and aspiring customers with real customers’ boards, as well as ideas they’ve come up with and staged themselves. Their Instagram content is funny, thought-provoking, and relatable — all recipes for shareability.
Most engaging post of all time:
Why it’s engaging: Not only is this photo showing a funny and clever message, but it’s also very, very relatable for parents of young children — a very large audience and also one of Letterfolk’s target customers. It’s also a very taggable photo, so the comment section is rife with Instagram users mentioning their friends’ usernames so they can share in the fun.
The city of Paris is known for many lovely things — wine, cheese, and art are just a few. But that last one, art, is photographically captured on the Instagram account of the Paris Opera Ballet, or Ballet de l’Opera de Paris.
The account captures candid images of the ballet’s dancers during performances, rehearsals, and backstage, giving viewers an artful glimpse at what goes into the ballet’s productions. It also makes use of something called banners on Instagram, when larger photos can be divided into multiple pictures to create a tiled banner of smaller photos. (There are several apps available to pull that off, but to start, check out Tile Pic).
The way this account highlights performance venues is noteworthy, too. The lower-right photo below provides a look at the theatre when it’s completely empty, conveying a calm-before-the-storm feel that can generate excitement for productions.
“Stunning” is the first word that comes to mind when I scroll through Tentsile’s Instagram photos. The company sells tree tents, what they call “portable treehouses” that will “literally take your camping experience to a new level.” Their Instagram is full of shockingly beautiful scenes of their product in use in all matter of terrain: rainforests, mountains, beaches… you name it. The best part
Most engaging post of all time:
Why it’s engaging: Contests draw engagement: It’s as simple as that. In this particular case, Tentsile used an Instagram contest as a co-marketing play with a few of their partners by asking followers to follow three partner accounts to be eligible to win. In addition to following those accounts, they also asked people to Like the photo and “tag your 3 best adventures buddies in the comments below.” That’s a great way to expand reach and do co-marketing on Instagram.
Look at the colors of any well…