With nearly 80% of content marketers saying that increasing their company’s online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think the overuse of infographics and the actual quality of their content over quantity.
The study suggests that online visibility as it relates to search engine optimization (SEO), implies that to earn a spot on the first page of Google means content needs to be ten times better than anything found in search today.
“Content marketing and SEO are two practices that very much need each other. Well ranked content needs to be “ten times better than anything else on the subject in the search results today,” according to Rand Fishkin, founder of Moz, an SEO software company.
The study explored the types of content businesses produce in order to support brand awareness, SEO, and lead generation. It found…
COMMENTS