B2B content marketers continue to find SEO rankings a challenge

B2B content marketers continue to find SEO rankings a challenge

Must-See Content Marketing Infographics From the First Half of 2017
How to Create a B2B Content Strategy
Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
content marketing

With nearly 80% of content marketers saying that increasing their company’s online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think the overuse of infographics and the actual quality of their content over quantity.

content marketing

The study suggests that online visibility as it relates to search engine optimization (SEO), implies that to earn a spot on the first page of Google means content needs to be ten times better than anything found in search today.

“Content marketing and SEO are two practices that very much need each other. Well ranked content needs to be “ten times better than anything else on the subject in the search results today,” according to Rand Fishkin, founder of Moz, an SEO software company.

The study explored the types of content businesses produce in order to support brand awareness, SEO, and lead generation. It found…

COMMENTS

WORDPRESS: 0
DISQUS: 0