#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week. This week's social roundup: Facebook explores offering its own original video content, admits new engagement measurement errors, and introduces 360-degree live video; Instagram give all US users the ability to livestream; once promising Millennial social app Yik Yak makes massive layoffs; How to grow your email list with YouTube ads; Tips to boost your Web traffic with Pinterest, and much more... Skim for the latest social media news! Twitter now lets users livestream from their mobile app Twitter's tighter integration with Periscope, which it acquired in 2015, means your brand can now broadcast live video from directly within the flagship Twitter mobile app itself. Users are now able to select "LIVE" directly from the compose screen, a core feature that had been missing from the Twitter offering. Have you seen the new feature within your Facebook mobile app? The social network wouldn't disclose download numbers, which third-party data shows has decreased 76% since last year, suggesting the company's app is fading from prominence as it discusses strategic changes. Facebook launches Camera Effects Platform for custom picture frames Users can now use Facebook's newly minted Camera Effects Platform to add and design frames for their photos and videos. Brands could use the new camera effects to add creative frames to photos and videos based on special events or locations—similar to Snapchat's On-Demand Geofilters. That was likely more difficult this year, given the social media world's response to a year filled with agony.
Update: Facebook announces plan to combat fake news
Responding to criticism after the US presidential election that Facebook acts as a hotbed of fake news, the social network Thursday released plans to start fact-checking, labeling, and demoting fake news and hoaxes in users’ News Feeds.
The company is teaming up with the likes of Snopes, ABC News, and the Associated Press, along with an international fact-checking organization, to let users report misleading or fake stories until those stories are confirmed by the third-party fact-checkers.
If established as fake, stories will be labeled as such and demoted in Facebook’s News Feed algorithm.
This week’s social roundup: Facebook explores offering its own original video content, admits new engagement measurement errors, and introduces 360-degree live video; Instagram give all US users the ability to livestream; once promising Millennial social app Yik Yak makes massive layoffs; How to grow your email list with YouTube ads; Tips to boost your Web traffic with Pinterest, and much more…
Skim for the latest social media news!
1. Facebook reportedly in talks for original video content
The social titan might just be getting into the Netflix and Amazon Prime Video battle, with reports that it’s exploring the possibility of producing and buying original content: scripted and unscripted series, and sports.
A recent Facebook employee has said the social network is exploring the idea to kick-start an “ecosystem of partner content.”
Do you see Facebook reaching Netflix status?
2. Instagram launches live video streaming for all its US users
Facebook-owned Instagram first unveiled its livestreaming capabilities back in November to a limited audience, allows them to livestream video and to explore the best livestreams of other. Now, Instagram has rolled out the feature to all users in the US.
Unlike Facebook, however, Instagram livestreams don’t stick around. Broadcasts disappear once a user ends a broadcast; that likely means users on the platform will treat live video differently than they do on Facebook. If you don’t see the new feature yet on your app, check your app store for updates!
3. Facebook is refining its approach as more measurement errors are uncovered
After an outcry in September when the Wall Street Journal uncovered Facebook’s overestimation of video view metrics, the social giant this week disclosed even more mismeasurements.
None of the disclosed errors had any impact on how much advertisers paid for their campaigns, but they apparently led to the misreporting of engagement numbers for links and live videos, and Facebook has had to revise the ad reach estimates it shows advertisers.
Twitter’s tighter integration with Periscope, which it acquired in 2015, means your brand can now broadcast live video from directly within the flagship Twitter mobile app itself. The result is more opportunities to livestream your events and showcase your company.
Users are now able to select “LIVE” directly from the compose screen, a core feature that had been missing from the Twitter offering. Just as on Periscope, users Twitter users can also join livestreams, comment, and send reactions, and users no longer need to have the Periscope app downloaded separately to join in on the fun.
What do you think? Is it just a little too late for Twitter?
We’re making it easier for you to share what’s happening in your world. Now you can #GoLive on Twitter!https://t.co/frWuHaPTFJ pic.twitter.com/Xpfpk1zWJV
— Twitter (@twitter) December 14, 2016
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