Well, while you were busy optimizing keywords for your website's SEO, your competitors were using public relations (PR) strategies to promote their business and get free links at the same time. It can build backlinks to improve your website domain authority, which is a direct ranking signal Google uses on its search engine. Whenever you send a press release, popular publications will write about your business while linking to your website. In addition, you’ll also receive brand recognition and build authority. You’ll even be able to create an “as seen on” section on your website to brag about all the publications that published a story about you. This method allows you to publish stories featuring your products on popular blogs and also to link back to your website. The publication gets a free high-quality post to generate traffic to their website and you get a free backlink to your website. Even if you’re a small business that’s just starting out, you can use the power of quality content to get other publications to link to your website for free. The skyscraper technique is a popular strategy many websites use to build links. Then, you can reach out these publications to thank them and ask for a link back to your website.
Public relations isn’t just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.
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Are you wondering how your competitors got higher rankings on Google and managed to get so many mentions in the media? Well, while you were busy optimizing keywords for your website’s SEO, your competitors were using public relations (PR) strategies to promote their business and get free links at the same time.
Many businesses make the mistake of thinking that PR strategies are only good for big brands and that it’s difficult to get media coverage without a big marketing budget. The truth is, you can actually develop a PR strategy without even touching your marketing budget. We’ll show you how.
How PR helps improve SEO.
Now, you’re probably thinking how does PR and media coverage improve SEO? Public relations is not just about press releases and news coverage.
PR also comes with many more additional benefits. It can build backlinks to improve your website domain authority, which is a direct ranking signal Google uses on its search engine.
Whenever you send a press release, popular publications will write about your business while linking to your website. This automatically gives a free backlink to your website.
In addition, you’ll also receive brand recognition and build authority. You’ll even be able to create an “as seen on” section on your website to brag about all the publications that published a story about you.
How to get started.
The key to a successful PR strategy is understanding your market and positioning your tactics to get coverage on the right publications to reach your target audience.
Before you start reaching out to the media, make sure to set specific goals to measure success. For example, if improving SEO is your goal, you should focus on getting published on websites that offer “do-follow” backlinks.
Many popular blogs place a “no-follow” tag to outbound links, especially on the comment section. This type of link still helps generate traffic to your…
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