How to Optimize Your Mobile Website for Google Searches

How to Optimize Your Mobile Website for Google Searches

You also need to make sure your mobile website is optimized for Google searches. But pages load differently on mobile devices. How can you speed up your mobile site? Here’s an example of what an AMP search result looks like from The New York Times: When someone searches on Google, the AMP links appear at the top. You’ve got to code your HTML to adapt to various screen sizes as well as orientations. But they also improve your Google search ranking from mobile devices. Recognize how people search from mobile devices People don’t use their mobile devices the same way they use their computers. Make sure your mobile pages load fast. Compress your code, eliminate flash, and reduce the file sizes of your images. If you follow these tips, you’ll get ranked higher on Google search results from mobile devices.

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Digital Marketing 101

It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.

While having a mobile-friendly website is a great start, it’s not enough to drive traffic to your site. You also need to make sure your mobile website is optimized for Google searches.

More than half of people don’t look beyond the first page of a Google search. If your mobile site isn’t in the top few spots, people will find alternative pages to click.

Roughly 60% of searches come from mobile devices.

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As you can see from the data, the results vary by industry. But overall, Google searches from smartphones and tablets have surpassed searches from computers.

According to research from Statista, 52.2% of all global web traffic comes from mobile devices. This number has been growing each year for the past decade.

We’re not seeing any signs of these mobile trends slowing down. In fact, we can expect to see the opposite.

Mobile search popularity will continue to grow. That’s why your website needs to stay ahead of the game. If you want to be successful, you must optimize your mobile site for Google searches.

If you don’t know where to begin, I’m here to help.

As an expert in this space, I’ll share with you what you can start doing immediately to improve your mobile search ranking. Here’s what you need to know.

Focus on speed

You should be familiar with this idea. That’s because speed is a factor that improves your search engine optimization for desktop sites as well.

But pages load differently on mobile devices. Just because your website is fast on a desktop or laptop doesn’t mean the speed will translate to phones and tablets.

Websites that load fast generate more leads for businesses. Furthermore, faster mobile sites get ranked higher according to Google’s algorithm.

Did you know the top link on Google has a 33% chance of getting clicked?

You won’t get the opportunity to be the top search result if your page is slow. There is a direct correlation between page loading speed and conversion rates.

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Getting your mobile site to load just one second faster can increase conversions by up to 27%.

What’s even more interesting is that the slower your mobile pages load, the higher your bounce rate will be. Mobile websites loading in 3.3 seconds have a 20% bounce rate.

You may not think 3.3 seconds is slow, but clearly people visiting your website do.

High bounce rates will adversely affect your Google search ranking from mobile devices.

How can you speed up your mobile site? Try to use minify code. Minify helps compress any code from its original size to the smallest size possible, without altering the code’s operations.

Basically, it makes modifications by removing unneeded characters from your code such as white space and new lines. This can reduce the size of your code by up to 95%.

In addition to compressing your code, you can also decrease HTTP requests, lower your server response time, use a CDN, and use RFPL caching to speed up your mobile site.

Use accelerated mobile pages (AMP)

As of 2016, Google officially integrated accelerated mobile pages into its mobile search algorithm.

Here’s an example of what an AMP search result looks like from The New York Times:

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When someone searches on Google, the AMP links appear at the top. When a page gets clicked, it loads nearly instantaneously.

Here’s how it works. Rather than hosting these pages on their own servers, Google uses a cached display of the mobile website from the original publisher.

That’s why it loads so fast without redirecting to the actual website.

Take a look again at the screenshot above of the AMP article from The New York Times. Notice that the top search bar is still a Google link as opposed to a link to The New York Times website.

There are three major components to building AMP pages:

  • AMP HTML
  • AMP JS
  • AMP Cache

The AMP HTML is completely redesigned. This code uses custom commands to create dynamic content specifically intended for mobile devices.

Implementing AMP HTML makes it easy for you to code common patterns.

The AMP JS guarantees that all of your AMP HTML pages get rendered as fast as possible. You can manage all your resource loading with the AMP JS library.

Since all these external resources are asynchronous, nothing on the page can be prevented from rendering.

The Google AMP Cache automatically improves the performance of your AMP site. That’s because it fetches and caches all AMP HTML sites using a proxy-based delivery network for your content.

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