Many farming operations are directly marketing products and agritourism activities to consumers through social media and e-commerce platforms. To help up their game, the University of Tennessee Center for Profitable Agriculture (CPA) is presenting a series of workshops designed to help farmers and farmers market representatives take their online marketing efforts to the next level. The workshops are divided into three main topics: • Advanced Social Media • E-commerce • Video Content Creation and Marketing An advanced social media workshop will kick off the Growing Digital series. The workshop will be held three times, with materials being repeated at each date and location. Registration is required by Nov. 7. A panel of operators experienced in selling their products using e-commerce will also share their perspectives.” The e-commerce workshop will be held from 9 a.m. to 3:30 p.m. local time on Dec. 7 in Milan, Dec. 8 in Nashville and Dec. 9 in Knoxville. Registration is required by Nov. 28. This workshop will be held from 9 a.m. to 4 p.m. local time on Jan. 5 in Milan, Jan. 6 in Clarksville, Jan. 11 in White Pine, Jan. 12 in Athens, Jan. 19 in McMinnville and Jan. 26 in Spring Hill. The Center for Profitable Agriculture is a joint effort of University of Tennessee Extension and the Tennessee Farm Bureau Federation. Learn more about these workshops and other resources offered by the Center for Profitable Agriculture at the CPA website: ag.tennessee.edu/cpa Rusty Evans, 648-5725 Montgomery County Extension Service
Eighty-seven percent of American adults use the Internet to
search for information, make product purchases, and connect with
family, friends, customers and colleagues. Farmers have taken
notice.
Many farming operations are directly marketing products and
agritourism activities to consumers through social media and
e-commerce platforms. To help up their game, the University of
Tennessee Center for Profitable Agriculture (CPA) is presenting a
series of workshops designed to help farmers and farmers market
representatives take their online marketing efforts to the next
level.
“The Growing Digital workshops will help participants learn,
evaluate and implement advanced online marketing strategies.
Potential participants are invited to choose one, two or all three
workshops to help efficiently and effectively reach potential
customers and make sales transactions,” says Megan Leffew,
marketing specialist for the CPA.
The workshops are divided into three main topics:
• Advanced Social Media
• E-commerce
• Video Content Creation and Marketing
An advanced social media workshop will kick off the Growing
Digital series. This workshop goes beyond the basics. Gavin Baker
from the digital marketing agency Baker Labs and CPA’s Leffew will
share the newest trends in social media, advanced strategies to
make the most of social media marketing efforts, ideas for social
media content and how to analyze the effectiveness of strategies
employed. The workshop will be held three times, with materials
being repeated at each date and location. The workshop will be held
from 9 a.m. to 4 p.m. local time on November 16 in Knoxville, Nov.
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