Short-form video is likely to garner more views (especially from younger audiences) and might even be shared more on social media. You don’t need to worry about creating long-winded videos needing extensive editing; create mini-moments using tools like Instagram’s Boomerang, Coub or Anthem. Just as you shouldn’t assume long-form video is necessary for audience engagement, don’t think pre-recorded video is your only option. As with any other type of video outreach, be sure to have a well-honed live streaming strategy. It’s not enough to create engaging video content; you need to optimize your content for success. While social sharing sites are fabulous, you’ll enjoy even more success if you use your video content in your email outreach. Add video to your product pages and enjoy increased conversion rates (your increased time-on-site rate is awesome for SEO too). Regardless of where video content is hosted, make sure embed codes are offered to your audience. Load time is absolutely critical for increased video ROI. With ready-to-use livestreaming platforms you needn’t worry about compression rates, but any embedded video content should always be optimized for speed/load times.
According to 2016 data from Statista Research, “…it was found that 93% of online users aged 16 to 24 years had accessed an online video clip in the preceding month.” Let those numbers sink in for a moment. That’s a heck of a lot of eyeballs you could be attracting to your business if you were using video. And projections for mobile are even more impressive: According to Cisco’s Global Mobile Data Traffic Forecast Update, “75% of mobile traffic will be video by 2020.”
Building your business’ reputation and boosting revenues is all made possible through video outreach.
But where do you begin when you’re just starting to dip your toes into video marketing? How do you know which factors will supercharge your video ROI and which components are critical for a stellar video marketing strategy? In reviewing the video marketing landscape, there are 10 truths you need to know. Understanding the potential of video and discovering ways to use video to grow your company will allow you to stand out from competitors who are still relying on text-based marketing for audience outreach.
While long-form text-based content is awesome for SEO, don’t assume long-form content works best for video too. When’s the last time you sat through a long video that wasn’t a performance by your favorite singer or band? Probably quite a while ago. Short-form video is likely to garner more views (especially from younger audiences) and might even be shared more on social media. Think 10-15 seconds or less and you’ll have hit the sweet spot for video engagement. You don’t need to worry about creating long-winded videos needing extensive editing; create mini-moments using tools like Instagram’s Boomerang, Coub or Anthem. Sure you can create longer videos when needed, but don’t presume that video marketing equals full-length video content.
Just as you shouldn’t assume long-form video is necessary for audience engagement, don’t think pre-recorded video is your only option. Live streamed video is extremely popular. From Periscope and Facebook Live to YouTube Live and Livestream, today’s video marketer has an array of awesome tools at their disposal. You can even live stream from your Snap Spectacles. Live streaming can be used for anything from behind-the-scenes broadcasts at your company to sneak peaks of soon-to-be-released products. As with any other type of video outreach, be sure to have a well-honed live streaming strategy. Know the types of video content you want to stream, who will be responsible for creating your live streams and where your content will be shared/repurposed.
Where you…
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