Examining the Top Video Marketing Trends to Watch in 2017

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2016 witnessed an upsurge in online video ads, with online users estimated to have been exposed to 32.2 videos per month. And by the shape of things, the use of video content for advertising and marketing is likely to grow in 2017.

According to a recent study, it is estimated that the average user spends one-third of all online activity watching videos. From these statistics, it is clear that the consumption of video content is on an upward trajectory. 2017 looks very promising when it comes to video marketing and there are a few trends all savvy marketers should keep their eye on if they want to take their marketing efforts to the next level in the coming year. Here are five video marketing trends to watch in 2017.

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photo/ Michael Jarmoluk via pixabay.com

Watching Videos on Multiple Platforms

The number of computing devices available to consumers has increased significantly in the last couple of years. This has led to an environment where consumers use multiple devices to access the internet. Similarly, consumers consume video content on multiple devices. According to a report prepared by Think with Google, 85% of adults aged between 18 and 49 years use multiple devices simultaneously. This trend is likely to grow in 2017. Therefore, businesses need to make their video content available on multiple platforms in order to reach a bigger number of potential customers.

Facebook Video

Facebook is arguably the largest social networking site on the planet which makes it a major player in the online marketing and advertising industry. The social networking giant has invested heavily in video and in the last couple of years, daily video views have increased from 1 billion to 8 billion. The launch of…

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