Author: Natalie Petersen / Source: Business 2 Community Kendall, Kim and Kylie are all at the top of the social media game. [buzzfuss] ©
Whether you love them or hate them, it is hard to find someone who doesn’t have an opinion about the Kardashian and Jenner family. I, for instance, love them. I openly admit to watching every episode of Keeping up with the Kardashians, to buying their beauty products and as many different colors of lip kits as I can afford.Despite what people may say, they do one thing very well: social media.
Between Kim Kardashian, and Kylie and Kendall Jenner they have a current total of 270,600,000 followers on Instagram. Wow.
Keep reading for more insights into each of the girls’ success on social media and how you can learn to be more like a Kardashian/Jenner with your business’ social channels.
Taking the Number One Spot
The person who takes the top spot on social media can change quickly, however, at some point, Kylie, Kendall and Kim have all been number one on social media. Here’s the shining moment for each of them:
Thanks to her outrageous and sometimes controversial updates, Kylie is the most viewed account on Snapchat; she even confirmed the news with the founders of the app. Many small business owners aren’t on Snapchat, but your customers may be. Read more about Snapchat in Get Creative: Using Snapchat in Social Media Marketing.
In 2015, Kendall Jenner had the most popular Instagram image with 3.3 million likes. What made this image so well-liked is it’s a fun take on the everyday selfie. Arranging her hair in the shape of hearts shows Instagram posts don’t have be the same old, duck-lipped selfie. Think about this as you plan your business’ Instagram updates. How can you make the photo even more creative?
For a moment in 2015, Kim Kardashian was most followed person on Twitter (Katy Perry is currently number one). Her total reached 44 million followers; she even thanked them by posting a bikini shot! Do you show your followers you’re grateful for them? While a photo of you in a bikini probably isn’t a good way to stay true to your brand, you can thank them in other ways such as discounts, samples or simply showing appreciation in an update.
What the Kardashian/Jenner Family Does Right
Kim, Kylie and Kendall are the queens of social media and have insights to offer. Keep reading for tips and tricks that can be applied to your social media campaigns.
One of the most important aspects of creating a loyal social media following is to post often. The girls know the value of staying in the spotlight and how not to be forgotten.
Don’t fall victim to the short lifespan of social media posts. Here’s how long an update lasts on these popular platforms:
As one of the most popular social media platforms out there, Facebook is constantly being overloaded with content. If you are looking for engagement on a post, you can count on about 30 minutes of time before it starts to become irrelevant. Engagement, as defined by Facebook, means actions – shares, likes and comments that show activity on a post. In a study performed by Wisemetrics, researchers found out a little more about the…