Author: Gail Oliver / Source: Business 2 Community If you are running online ads, particularly on social media, you really don’t have a l
If you are running online ads, particularly on social media, you really don’t have a lot of space to use a lot of words. In fact, Facebook only allows 20% of an ad’s graphic to be text. Therefore, your ad’s headline has to have a big impact in just a few words in order to get clicked on. So, just how do you write a grabby headline?
One way to start is to figure out what is your customer’s problem or need. You can do an ad for your entire shop, or you can do an ad that focuses on a specific product, so let’s say you are focusing on advertising a specific product. The form you want the headline to take is as follows:
Descriptive adjective or feature | the product | target…