13 of The Easiest Ways to Increase Sales on Instagram Right Now

13 of The Easiest Ways to Increase Sales on Instagram Right Now

But now, you can include links to your website in Instagram posts – if you advertise. Tell a story through your Instagram content using photos and videos that show your products in action. In the post above, the content marketing is in line with the influencer’s usual lifestyle-focussed posts. However, some customers may not readily share images of your product without your encouragement. It’s a cost-effective method to promote your products and increase sales. This then increases your engagement rate. Once your Instagram followers engage with your content in some way, you can acknowledge them and offer them a discount. Use your product images to create a video and share it in your Stories. Capture and share the experiences of your customers using your products or services. #12: Use hashtags To attract customers and boost your sales, even more, you can use hashtags relevant to your services or products.

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9 of The Easiest Ways to Increase Sales on Instagram

Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a casual glance at its accounts will reveal lots of big brands.

Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their customers.

It’s highly likely you’re already doing your best to market your business through Instagram. Here are nine of the easiest (and most effective) ways to increase your sales on Instagram and optimize your content.

#1: Only post compelling images

Instagram is a visual platform. So first and foremost, you should only post high-quality images.

Ideally, your images will be creative and eye-catching, and appropriately highlight the products you wish to promote. Once your customers land on your profile, they must be able to recognize your brand immediately.

Check out some of the images posted by Taco Bell below. As you can see, they’re playful and colourful, and fit organically into their overall branding.

Ensure that every image you post on Instagram matches your overall branding and business strategy to lend them that authentic brand feeling. If your branding is sleek and minimalist, it should be sleek and minimalist on Instagram.

Pick an aesthetic and stick to it. This extends to Instagram captions. Do not switch between different tenses and tones of voice. Keep it simple. Consistency is key.

While original images are always best, sometimes stock images can help add some variety to your account. There are many different royalty-free image websites where you can source amazing high-quality photos. Better yet, web tools like Canva allow you to create custom images to promote discounts, giveaways or contests.

Remember, visual representation of your brand online may be the first experience your customers have with it, so make sure it’s great.1

#2: Invest in Instagram ads

Advertising on Instagram can help you reach a new and targeted audience. It’s a worthwhile investment, especially if your brand or business is fairly new.

You can plan out your Instagram ads in such a way that you reach the customers who are most likely to be interested in your products. That’s exactly what InflowStyle did with their Instagram ads.

The fashion-forward activewear brand started an advertising campaign on Instagram that targeted women aged 25 to 34 in America. InflowStyle’s ads included lifestyle photos with light tones and a ‘Shop Now’ button that took users to a product or category page on their website.

During this campaign, InflowStyle experienced a five-fold increase in sales. Their cost per conversion also decreased by 80%, while their return on ad spend increased six-fold.

The lesson to be learnt from this is that finding a successful strategy on Instagram can be a catalyst for your business. For a long time, the issue with Instagram marketing was that you couldn’t put clickable links in your post, therefore brands had to direct their fans to the link in their bio instead – and continuously update that link.

But now, you can include links to your website in Instagram posts – if you advertise.

Instagram is also now partnering with Shopify to take things a step further and offer product tagging to provide a seamless customer checkout experience.

#3: Run Instagram retargeting campaigns

To further improve the effectiveness of your Instagram ads, use retargeting to engage people who’ve already visited your website – in other words, consumers who’ve already expressed a level of interest in what your brand provides.

Retargeting is essentially advertising that specifically targets website visitors who leave without making a purchase. It was originally rolled out on Facebook in 2015 before being added to Instagram’s ad tech arsenal in 2016.

As described by Instagram:

Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app.”

For M.Gemi, this proved to be a huge success. In fact, their Instagram campaign was considerably more successful than their campaigns on other social media platforms, despite targeting identical audiences.

Instagram yielded twice as many conversions as other channels for M.Gemi with 25% of their total sales coming from Instagram. Their cost per acquisition was also three times lower than other channels.

You can focus on one specific product when retargeting, or use its carousel format to highlight similar items to help nudge customers in the right direction.

To get started, simply download the Facebook Pixel and upload your entire product catalog into Business Manager. The ads will then be automatically triggered based on the products viewed on your site and the uploaded product images, with Facebook’s backend system determining the most relevant content based on how you’ve categorized your ads.

#4: Make friends with influencers

Influencers are Instagram personalities who already have an established audience. Their followers look to them for purchase recommendations and advice, so it should come as no surprise that increasingly brands are turning to influencers to promote their products.

As a visual platform, Instagram offers the perfect avenue to engage your target audience using the help of influencers. A good Instagram influencer marketing strategy can help you get high traffic and more engagement, which ultimately brings higher returns/conversions.

To increase the number of sales generated by influencer content, provide influencers with a discount code or promo link. If you intend to use multiple influencers to promote your products, assign each a unique code or link so you can track their individual conversions.

For example, Glossier promotes their products using beauty influencers on Instagram. As you can see in the screenshot below, micro-influencer Grace Abbott has provided a unique promo link for their products. By following the link, her followers can get 20% off on their first order from Glossier – and Glossier can see how much Grace Abbott is worth to their brand down to the last dollar.

Instagram influencer marketing is also a great way to boost your search engine ranking because it literally gets more people talking about your brand. Studies have revealed that in comparison with paid advertising, customers generated through word-of-mouth advertising have a 37% higher retention rate.

#5: Show your products in action

Although high-quality images of your products may grab people’s attention, they may not always be enough to drive sales alone.

For your Instagram content to have a real impact, showcase the experience of actually using your products. Tell a story through your Instagram content using photos and videos that show your products in action.

For example, if you’re selling a particular ingredient, you can post images of dishes that can be made with the ingredient. Include the recipe in the caption, and perhaps describe the perfect occasion in which to enjoy the dish.

Alternatively, if you’re selling clothes, you can show people wearing the clothes in different contexts. Include a caption that describes the experience of wearing the clothes or evokes the texture of the fabric.

GoPro does an excellent job of showcasing their product in…

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