Ten years later, at just 26 years old, Fabito’s channel Guava Juice has built a massive following of more than 10 million subscribers and attracted 4 billion views. How much of your time do you spend on a video and what does that entail? Typically for video we would find [the trend] amd then before we even think about the idea for the video we think about the title and then the thumbnail -- because those are the most important pieces to a video. Basically when you sign up for the program and once you get accepted you basically just put ads on your channels for every video. A lot of my videos deal with experiments. It's a fun way for kids to do experiments at their homes, which they can do while watching the video of me doing it. Whenever you start a project and it doesn't go as planned as well as you wanted it to, people lose hope and basically bring themselves down. But if you believe in your passion and your project, it will basically skyrocket when the time comes. What's a misconception many people have about YouTube? There are a lot of things to go into each video, and a lot of people don't understand [how much time it takes].
In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success.
Roi Fabito got his start on YouTube when he was in high school doing sketches with his friends. Ten years later, at just 26 years old, Fabito’s channel Guava Juice has built a massive following of more than 10 million subscribers and attracted 4 billion views.
Fans flock to Fabito’s four channels to see him do wild food challenges, try out gadgets and life hacks and conduct science experiments ranging from 3D printing to making a watermelon bath bomb out of an actual watermelon.
Fabito’s DIY spirit has led to not just popular videos but a wide range of projects, including an album of original music, a mobile game that got more than 120,000 downloads its first week, partnerships with Mattel, Mastercard and Nickelodeon, and a line of Guava Toys in Target that launched this summer.
Fabito shared his insights about the importance of always being yourself.
Related: How LaurDIY Went From Dorm Room Blogger to YouTube Star With 8.4 Million Subscribers
This interview has been edited for length and clarity.
How much of your time do you spend on a video and what does that entail?
Every Monday we have meetings. I have a team of four people so we all just brainstorm and research and see what’s trending. Typically for video we would find [the trend] amd then before we even think about the idea for the video we think about the title and then the thumbnail –…
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