Let’s walk you through some of the effective marketing strategies that you need to follow in the first three months of your app’s launch. Metrics you need to focus on Mobile app retention and app engagement are two metrics that you need to concentrate on the most as part of an effective marketing plan. Create review pop-ups or request for reviews by making special offers or updates via in-app notifications. Promoting with search ads Advertisements can increase your application’s exposure as well as downloads. Your overall plan should resemble this marketing campaign for a new app: Let’s now break down the main stages of the marketing plan: Stage 1: Pre-launch phase In the pre-launch phase, you need to make sure that you name your app strategically, optimize the app as per the app store’s analytics, and conduct market research. Follow all the important steps to boost your app’s store optimization. Divide the activities of this phase into five distinct tasks: Purchase paid installs that you will need to take your app store ranking higher. You can take the following steps for this stage: Reach out to influencers to attract more users. Make offers to boost downloads further and retain users. For instance, offer a paid in-app service for free for a short time.
In fact, it has only just begun.
Marketing plays a crucial role in gaining exposure and downloads for your app. It’s your promotional blueprint.
Substantial data is stacked against you when it comes to attracting and retaining users for your app. For example, have a look at the following points:
- The average user has 36 apps installed on their smartphone.
- The Android store has 8 million apps, and the Apple store has 2 million apps available.
- Users spend their time on an average of nine apps on a daily basis.
- In 2015, people spent 85% of their time on only five apps.
This shows that the competition for your newly launched app is tough. Hence, you need to make sure that you take all the right steps for bringing it into the limelight.
Let’s walk you through some of the effective marketing strategies that you need to follow in the first three months of your app’s launch.
Metrics you need to focus on
Mobile app retention and app engagement are two metrics that you need to concentrate on the most as part of an effective marketing plan. Throughout your strategy, you should keep an eye on both of these factors.
High app engagement and retention rates are the ingredients for good growth of your app. On the flip side, poor scores in both of these sectors is a recipe for failure. Each of these is defined as:
- App engagement: Engagement denotes the active users on your app. Localytics highlights that highly engaged users should have at least ten plus sessions in a month.
- App retention: This is a benchmark of the number of users who return to using the app within the first three months of their first session. Localytics points out that a retained user is one who must return to the app at least once within 30 days.
It is essential to bare in mind that both these metrics are highly subjective and their values depend on the industry and niche your app belongs to.
Effective marketing tactics to use for your app
Every marketing plan stands on pillars that drive it to its goal. In this regard, the marketing plan for a newly launched app revolves around the following tactics:
1. Building an online presence
Building an online presence for your new mobile application is essential for attracting the right audience. Approximately 81% of Americans use social media, so you need to start by making social network profiles for your app.
Create informative content with a touch of humor to attract your target audience’s attention. Such content can be in the form of photos, videos, as well as blogs.
This brings us to setting up a blog for your business.
Setting up your blog is a matter of only a few minutes as every business website has a section dedicated to blogs. Numerous ventures employ a business blog to reach, engage, and retain their audience. Blogs also provide shareable content for your social media channels.
You can take inspiration from Kayak, a travel app with an active blog. For maximum benefit, run paid ads across all social media networks.
2. Encouraging positive reviews
A golden rule of thumb is to ensure that your app is entirely free from bugs and errors. It is crucial to follow this to maximize your chances of getting positive reviews. 84% of folks trust online reviews as much as they trust personal recommendations.
This confirms that you can significantly benefit from reviews on your app. Good reviews can help you boost credibility, engagement, and user loyalty for your mobile app. Create review pop-ups or request for reviews by making special offers or updates via in-app notifications.
3. Providing excellent customer service
Excellent customer service is…