Tag: Kendall Jenner

Corporate Responsibility in the Age of Content and Social Media

Corporate Responsibility in the Age of Content and Social Media

So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content ...
Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing

Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution. Leasing the social media “real estate” of supermod ...
4 Branding Lessons From Nike’s Colin Kaepernick Ad

4 Branding Lessons From Nike’s Colin Kaepernick Ad

The athletics-gear company also saw hefty gains in sales revenue throughout the month. The marketing campaign reinvigorated the controversy around Kae ...
Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You

Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You

Top-earning influencers are literally making millions of dollars to produce content on their social media platforms. So, why are women leading the pac ...
Your Brand Needs a Conscience

Your Brand Needs a Conscience

Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. But instead of leading to a ...
Keeping Up with Social Media: How to be Number One Like a Kardashian/Jenner

Keeping Up with Social Media: How to be Number One Like a Kardashian/Jenner

Author: Natalie Petersen / Source: Business 2 Community Kendall, Kim and Kylie are all at the top of the social media game. [buzzfuss] © ...
Bad Social Media Never Dies. What Do You Do When It Happens to You?

Bad Social Media Never Dies. What Do You Do When It Happens to You?

Author: Todd Grossman / Source: Entrepreneur For believers of that old adage that all publicity is good publicity, Pepsi certainly got it ...
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