How to Build a Better Social Media Presence

How to Build a Better Social Media Presence

Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Get to Know Your Followers Part of a good social media strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and: Accept relevant follower requests Look for people in your target audience to follow/Like Like, retweet and share others’ content you enjoyed Comment back to followers who leave you comments Whenever possible, get topical with your content. The Eggo-waffle-loving Eleven from Stranger Things was one of the most popular Halloween costumes of 2017. Larger companies may have several social media pros accessing social media accounts. Even small- and medium-sized companies might outsource their social media strategy and promotion to a marketing company. Yikes. There’s so much noise on social media, so you need to work hard to get noticed and stay noticed! By creating the right social media strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence. Originally published here.

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How to Build a Better Social Media Presence

Key Strategies for Small Businesses to be More Social with Social Media

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content.

Unfortunately, many brands don’t realize they can’t just promote their products on social media and expect to attract their target audience.

You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.

You need to include sharing non-promotional content and interacting with your followers on your social media to-do list each and every week.

How Much Self-Promotion is Too Much?

I like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on.

The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.

All of your content can be valuable and increase your social media presence if you speak authentically to your followers.

You’re not just entertaining them – you’re increasing the odds that…

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