Why You Should Craft a Compelling Content Strategy for Your Small Business

Why You Should Craft a Compelling Content Strategy for Your Small Business

Author: Claire Holland / Source: Entrepreneur You have the branding. You have the campaign strategy. You have a great product. So why is

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Why You Should Craft a Compelling Content Strategy for Your Small Business

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience?

The buyer’s journey can be a long one, with plenty of opportunity for detour on the road from awareness to purchase decision. Our world is fast-paced and attention spans are shortening. Not only that, there is competition constantly vying for your audience’s already limited attention.

You design marketing campaigns to enhance brand awareness and increase sales. But you are still struggling to convert consumers to loyal buyers and brand advocates.

Your audience is overwhelmed by choices. When all their options begin to look the same, they struggle to decide which product is best for them. They become paralyzed by their options and frustrated with the buying process.

So how do brands rise above the noise to make their voice heard? A content…

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