Tag: Brand management

The Basics of Branding in 2019: What You Need to Know

The Basics of Branding in 2019: What You Need to Know

One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest. Going beyond digital In recent ...
5 eCommerce Tools and Resources to Boost Branding and Conversions

5 eCommerce Tools and Resources to Boost Branding and Conversions

AliExpress: Drop ship products One of the main reasons why drop shipping and eCommerce focused sites have exploded over the past few years is greatly ...
Branding Strategies That Create Customers Who Spend 300% More

Branding Strategies That Create Customers Who Spend 300% More

Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that the br ...
Up Your Social Media Game By Answering These 8 Branding Questions

Up Your Social Media Game By Answering These 8 Branding Questions

Social media actions, and even plans can exist on their own, but without having an understanding of the larger marketing and business strategy behind ...
Up Your Social Media Game By Answering These 8 Branding Questions

Up Your Social Media Game By Answering These 8 Branding Questions

Social media actions, and even plans can exist on their own, but without having an understanding of the larger marketing and business strategy behind ...
Why Branding Experts Need to Step Out of Their Silos

Why Branding Experts Need to Step Out of Their Silos

And yes, those involved with licensing want to talk about what's going on in their part of the brand universe. How do we get the different disciplines ...
Why You Should Craft a Compelling Content Strategy for Your Small Business

Why You Should Craft a Compelling Content Strategy for Your Small Business

Author: Claire Holland / Source: Entrepreneur You have the branding. You have the campaign strategy. You have a great product. So why is ...
Gain Insightful Knowledge about Branding & Social Media Marketing at the Brand Spark Workshop by Brandzone | Friday, February 24th

Gain Insightful Knowledge about Branding & Social Media Marketing at the Brand Spark Workshop by Brandzone | Friday, February 24th

Gain Insightful Knowledge about Branding & Social Media Marketing at the Brand Spark Workshop by Brandzone | Friday, February 24th. Brandzone Consulti ...
A Content Marketing Strategy Must Revolve Around Branding, Not SEO

A Content Marketing Strategy Must Revolve Around Branding, Not SEO

A Content Marketing Strategy Must Revolve Around Branding, Not SEO. There are a number of important reasons to use content marketing for branding rath ...
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