5 eCommerce Tools and Resources to Boost Branding and Conversions

5 eCommerce Tools and Resources to Boost Branding and Conversions

AliExpress: Drop ship products One of the main reasons why drop shipping and eCommerce focused sites have exploded over the past few years is greatly in part to the success and transition of Alibaba and AliExpress. Another benefit of working through a site like AliExpress is that you can connect directly with vendors throughout the world. This is an amazing opportunity to grow your online store and brand not just from a profits and margins basis, but also by working with these merchants to create completely customized or original products to sell on your site. Not just from an audience perspective, but also for eCommerce sites and anyone looking to promote an offer or online business. According to their production company, simpleshow, the following benefits come into play when using video content on eCommerce sites and in marketing. Such as creating individual videos for your best selling products, running 30-second ads on social media to reach new audiences, and also making boring product information come to life with an interactive video. 3. Business and product name generation tools One of the most important things for an online business or eCommerce site to do is to try and stand out from the crowd and build a brand name for themselves. You can use any of these name generators to come up with a name for your website, brand, business, eCommerce store, and even for new products, you might be selling. With so many sites selling the same stuff, bringing your own name and brand to your eCommerce store can give you that additional boost in sales and brand equity that you’ve been looking for. Be sure to run through the list above and see if any of these optimization, content creation, and marketing tools can help with the overall success of your eCommerce site.

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5 eCommerce Tools and Resources to Boost Branding and Conversions

No matter where you look online, someone is talking about how great running an eCommerce business is.

Amazingly enough, they all want to teach you how to do the same!

Once you visit any of these guru sites or sales pages, you are then inundated with more remarketing ads on Facebook and other social media platforms.

Why do you ask? Simply because eCommerce is working so well for so many people right now.

eCommerce is growing year on year and according to Statista, retail eCommerce sales in the United States alone, are expected to jump over $700 billion by 2022. With that much money on the table, everyone is looking to step up their game and maximize the performance and engagement of their online stores.

This article will take a look at some of the top tools and recommended solutions for improving the overall engagement and optimization of your eCommerce site. Each of these solutions is unique in their own way, so be sure to skim through each and of them and see if what they offer might be a good fit for your eCommerce site and online marketing methods.

1. AliExpress: Drop ship products

One of the main reasons why drop shipping and eCommerce focused sites have exploded over the past few years is greatly in part to the success and transition of Alibaba and AliExpress.

Alibaba is one of the world’s largest shopping sites, but AliExpress is also the largest source for drop ship products, mostly out of China. The appeal here isn’t just in the potential profits, but also in the fact that many eCommerce platforms allow for direct integration with AliExpress – which means you don’t need to keep sending emails and order requests back and forth to have new orders sent out.

To see what’s currently trending and likely a hot seller, be sure to check out the main AliExpress site and see what type of new products and ideas you might able to market and make some good money with.

AliExpress Drop Ship Products for eCommerce tools

Another benefit of working through a site like AliExpress is that you can connect directly with vendors throughout the world. This is an amazing opportunity to grow your online store and brand not just from a profits and margins basis, but also by working with these merchants to create completely customized or original products to sell on your site.

AliExpress is one of the more popular platforms for creating custom products that can be sold through Fulfillment by Amazon as well. In either case, if you aren’t using AliExpress for product fulfillment or even just research, you are missing out big time!

2. mysimpleshow: Video creation tool

No matter where you look, video is in demand like never before. Not just from an audience perspective, but also for eCommerce sites and anyone looking to promote an offer or online business. This is something Facebook had struggles with in the beginning, but they are now dominating the paid video ads space like no one else – thanks to Facebook mobile and Instagram.

A tool like mysimpleshow has made the process of video creation a whole lot easier. Mainly focused on whiteboard and explainer videos, anyone can start creating online videos of their own with the simple click of a button, and dragging images and text to wherever they would like them to appear within the video. Script work and audio-to-text processes are also done live on the site.

mysimpleshow Video Creation Tool eCommerce tools

According to their production company, simpleshow, the following benefits come into play when using video content on eCommerce sites and in marketing.

  • Presentation: Placing the product centre stage
  • Customer loyalty: Inspiring trust
  • Purchasing decisions: Persuasion in motion
  • Avoiding returns: Good explanations reduce disappointment
  • SEO: Collect bonus points from Google
  • Dissemination: “Shareability” is key
  • Simply convenient: Capture the couch potatoes

When it comes to using video for an eCommerce site,…

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