From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and earn your business more sales. As an example, a home decor retailer might create an article about Adela Akers. National Coffee Day: September 29 More than two-thirds of American adults have at least one cup of coffee a day, according to a 2015 Gallup poll, making coffee one of the nation’s most popular beverages, and, perhaps, a good topic for some of your company’s September 2018 content marketing. So if you decide to write articles or make videos around National Coffee Day, ensure your audience of potential customers receives real value. Talk Like a Pirate Day: September 19 The internet may be desperate for a primer on how to speak like a pirate. Talk Like a Pirate Day was first conceived in 1995, but it came to prominence after Miami Herald humor columnist Dave Barry wrote about it in 2002. They decided that the logical day would be September 19, because that — as you are no doubt aware — is Summers’ ex-wife’s birthday.” Barry goes on to give examples of speaking like a pirate, including a direct quote from President George W. Bush, before concluding, “as you can see, talking like a pirate will infuse your everyday conversations with romance and danger.” Some 16 years later, however, most folks don’t know how to speak like a pirate. But there is still an opportunity for your business. It includes dates with a short description of some important events in American fashion history. Thus, it might be a good time to explain how your business is complying with the GDPR and how your business respects personal privacy.
From celebrating the contributions of Hispanic Americans to talking like a pirate, September 2018 is full of opportunities to create engaging content that could drive traffic to your website and earn your business more sales.
Content marketing is the act of creating, publishing, and distributing content such as articles, videos, and podcasts with the goal of attracting, engaging, and retaining customers.
Content marketing should bring real value to your audience in the form of utility, information, or entertainment. Content marketing requires an unending stream of topics, so here are five ideas for your company’s content marketing efforts in September.
1. Hispanic Heritage Month
America is a melting pot. Many have said it, including Presidents Ronald Reagan and Jimmy Carter. The nation benefits from the blending of skills and cultures in both the social and economic sense.
“Every aspect of the American economy has profited from the contributions of immigrants,” said President John F. Kennedy.
The appreciation of and even celebration of these cultural and economic contributions have led to observances such as Hispanic Heritage Month, which begins on September 15 and runs through October 15.
Your ecommerce business could use this opportunity to create articles or videos recognizing the contributions of Americans whose ancestors came from Spain, the Caribbean, and Central and South America.
As an example, a home decor retailer might create an article about Adela Akers. Akers, who now resides in California, was born in Spain and raised in Cuba. For 23 years from 1972 to 1995, Akers was professor emeritus at Temple University’s Stella Elkins Tyler School of Art in Philadelphia, Penn. Her woven wall hangings, which feature geometric shapes, have inspired decorators and influenced many home decor designs.
KQED, a public broadcasting service in San Francisco, interviewed Akers in 2007. This introspective is still available on YouTube and makes for compelling source material.
It is worth mentioning that the Hispanic community also represents a significant opportunity for retailers. A 2017 Forbes article pointed out that “almost 25 percent of all U.S. millennials are Hispanic, and these consumers, while displaying similarities with other non-Hispanic millennials when it comes to attitudes and behaviors, also demonstrate a strong connection to the Latino culture. For marketers, when these cultural nuances are in play, unique marketing opportunities are created.”
2. National Coffee Day: September 29
More than two-thirds of American adults have at least one cup of coffee a day, according to a 2015 Gallup poll, making coffee one of the nation’s most popular beverages, and, perhaps, a good topic for some of your company’s September 2018 content marketing.
Photo by Emre Gencer.
Remember, content marketing should be useful, informative, or entertaining. So…