I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did. Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads) Where else can you get engagement results like that? The best way to get started with Facebook Messenger marketing is with MobileMonkey. MobileMonkey is a powerful chatbot builder that I use personally. People comment on your post. Warm Engaged Invites One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan. Using this tool, you view the people who engaged with your post and can invite people to like the page. On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. Hidden Tool #16: Track Specific Facebook Conversions The good thing about Facebook Ads Manager is that you have access to a ton of information. There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.
Facebook engagement is easier and more valuable than you ever imagined.
I found this out the hard way.
At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.
Sure, I was getting some huge successes. But I was also wasting a ton of money.
For example, I once spent $400,000 on Facebook fan page likes.
I still feel dumb for that one…
The engagement just wasn’t there. I had a large number of fans but very little actual engagement.
I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.
Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.
The real power is underneath. It’s hidden.
And that’s why I created this list.
I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.
Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉
Hidden Tool #1: Facebook Messenger Marketing
Okay, I’m starting out with a big, broad one.
It’s hiding in plain sight: Facebook Messenger marketing.
For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.
What does this mean for you? It means that you can gain first mover’s advantage.
Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.
What makes this channel different from other marketing methods like email marketing is the results.
- Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
- Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)
Where else can you get engagement results like that?
I don’t know of any, and I’ve done quite a bit of online marketing.
The best way to get started with Facebook Messenger marketing is with MobileMonkey.
MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.
And best of all, it’s free.
Hidden Tool #2: Comment Guard (Private Reply via Messenger)
A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.
It’s like a magic elixir for engagement.
It works like this.
- You post something on Facebook as usual.
- People comment on your post.
- Anyone who comments on the post gets your automatic private reply in Messenger.
- When they engage with this reply, they are added to your Facebook Messenger contact list.
The mobile screenshot below displays exactly what happens.
Someone comments on the post, and they immediately receive a Messenger message.
Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.
You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.
- Just click the “FB comment guard” button using the MobileMonkey app.
- Create an autoresponder message.
- Point them to your Messenger chat landing page.
- Add the comment guard to your selected Facebook post.
Hidden Tool #3: Click to Messenger Ads
A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.
It looks like this:
Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.
For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.
It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.
Check out this article, for step by step instructions on leveraging this ad unit
Hidden Tool #4: Chat Blaster
Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.
I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.
With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.
To start, just click “Chat Blaster” in the app.
One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.
Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.
Your audience can perform self-segmentation when the chat blast sends.
Hidden Tool #5: Messenger Scan Codes
Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.
Anyone who’s on Facebook Messenger has a unique code.
- In Messenger, tap on your profile picture in the upper right.
- Then tap your profile picture again
- The image that appears is your Messenger code.
From this screen, you can also scan a code.
Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.
I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.
Hidden Tool #6. Warm Engaged Invites
One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.
From your business Facebook page (desktop), find a post that has engagement.
Using this tool, you view the people who engaged with your post and can invite people to like the…