How Can a True Video Believer Make the Most of Dreamforce 2017?

How Can a True Video Believer Make the Most of Dreamforce 2017?

To make the most of Dreamforce with its 2,700+ events, 170,000 attendees, and hyper-abundance of opportunity, you’ll need a strategy. Get your alignment on Whether you sit on the sales or marketing team, you should be on the hunt for alignment ideas this year. To personalize like a pro and see how top video-enabled sellers and marketers get 300% higher engagement, join us Wednesday: Talk: Use personalized video to 3x your response rates and wow your customers Wednesday, November 8th 2:00 – 2:20 pm PT Moscone South, Partner Theater 3 Bookmark this event. Get your sales on Think you have your sales video strategy on lock? Sales Summit: AI – Friend or Foe to Sales? Get your marketing on Marketers, you’ve got your video down and your alignment on lock. If you can take one step, you can take two, and before you know it, the journey of a thousand steps will take you one big leap forward toward your sales and marketing goals. 0 commentsComments VidyardCommunity Login Disqus Facebook Twitter Google Amazon 1 Recommend Recommended Discussion Recommended! Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

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To paraphrase the Chinese philosopher Laozi (very loosely), “The conference of a thousand sessions begins with a single step.” And that step, of course, is planning. To make the most of Dreamforce with its 2,700+ events, 170,000 attendees, and hyper-abundance of opportunity, you’ll need a strategy. According to the Harvard Business Review, the best approach is to only pick sessions that fulfill one of your objectives—be that to meet, teach, or learn. So with that in mind, what are your goals this year?

If you just so happen to be among the 63 percent of marketers and a majority of salespeople who recognize video as their top-performing channel, I have some great guesses at where you’ll want to be, and I’ve made you a list.

3 must-attend Dreamforce events for true video believers

1. Get your alignment on

Whether you sit on the sales or marketing team, you should be on the hunt for alignment ideas this year. Why? Because if you want to be successful with video, you’re going to need the other team’s support. You must assemble a highly cooperative cross-functional team who’s there to record clips, provide support, and contribute ideas. But how do you actually execute on that?

According to marketing expert Matt Heinz, your answer to alignment may be account-based marketing (ABM). It’s all about “working together with a shared set of expectations” and agreeing upon a definition for success. Cooperation of this sort leads to outstanding video sales and marketing results.

To learn more, join us on Tuesday. But be warned—there only a few seats left—reserve yours ASAP.

Panel: Sales and Marketing Alignment – From Urban Legend to Making You a Legend

Dreamforce Breakfast Lounge at the Paramount Lounge (3rd and Mission)
Save Me a Seat!

2. Get your video on

With a well-oiled and well-aligned team in place, it’s time to talk video strategy. If there’s one point I’d like all marketers and salespeople to take home this year, it’s that there’s no one-size-fits-all video. There are different types for every goal, channel, funnel stage, budget, and audience. In short, you must personalize your videos to your viewers, and we can teach you a few powerful ways to do that at scale.

To personalize like a pro and see how top video-enabled sellers and marketers get 300% higher engagement, join us Wednesday:

Talk: Use personalized video to 3x your response rates and wow your customers
Wednesday, November 8th 2:00 – 2:20 pm PT
Moscone South, Partner…

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