How One Entrepreneur Worked with More Than 300 Influencers Last Year. Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. Entrepreneur Network partner Jessica Abo sat down with DeSola to learn how she brings brands and influencers together. Q: Claudine, tell us about Caravan Stylist Studio and how you are creating authentic interactions between influencers and brands. Our hope is that after guests visit the studio and learn about a brand, they feel 100 percent more like they understand that brand, and share information via word of mouth to friends and families. Influencers get to experience their next favorite product or service. We offer services every day, but we sprinkle that with events we feel will be of interest to our guests and our brands. With everything happening online it is important to have something that happens in an actual physical space where our brand partner ambassador can interact with our guests and tell them about products and services, benefits and how to use them. Q: There are so many brands working on influencer marketing, but they are typically short and expensive campaigns. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders.
Inside Caravan Stylist Studio, you will find Claudine DeSola working with brands and influencers. DeSola helps creatives like actresses, musicians, bloggers, editors and others get ready for red carpets, TV appearances, photo shoots and other major events, and introduces them to different products and fashion designers. Her New York studio is open to creatives who want to come in and have a “me” day or have an event, date night, style shoot or birthday celebration. Entrepreneur Network partner Jessica Abo sat down with DeSola to learn how she brings brands and influencers together.
Q: Claudine, tell us about Caravan Stylist Studio and how you are creating authentic interactions between influencers and brands.
DeSola: We have our gallery space that includes glam stations, a full-time ambassador for brands, an art showcase and a lounge. Programming happens inside the studio and then we recap everything on our website and through social media. There is more consumption of a brand or service after someone attends an activation and experiences that brand firsthand. Our hope is that after guests visit the studio and learn about a brand, they feel 100 percent more like they understand that brand, and share information via word of mouth to friends and families. At least 70 percent of consumers share something about the brands they have used via social chatter, which creates authentic relationships.
Q: You work with everything from OGX and LifewayKefir to cast members of Orange is the New Black and The Americans. What makes Caravan unique?
Our business revolves around these tenants: Visit. Learn. Sample. Influencers get to experience their next favorite product or service. At Caravan, we try to create that place, guests come and can relax, and while they are there they can hear about new products they might find useful. We are a marketing tool, so our goal is to talk about our brand sponsors. However, we umbrella that with just being like your girlfriends sharing other fun information with you from our favorite new art shows to our favorite new band — we make sure to only have the best playlists. As far as I know, there is no other full-time experiential hub in New York that is curating this type of influencer marketing as a program. We exist throughout the year so we have…
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