The Top 13 Tools to Use for A/B Testing

The Top 13 Tools to Use for A/B Testing

Optimizely Optimizely is one of the most popular options. This lets you test changes of the user experience as visitors navigate through each step of the conversion funnel on your site. When you use this platform, you’ll go through a workflow process that has three steps. You can run tests based on how different visitors experience your site. This makes it easy for developers to integrate tests with apps, websites, and processes. In addition to the simple functions of this software, it also has coding features for more advanced testing. As a result, you’ll learn the best way to design your pages for conversions. In addition to A/B testing, Monetate offers multivariate tests, segmenting tools, and personalization tools. If features like split tests, multivariate tests, funnel tests, and simultaneous testing are important to you, you must find software that has these options. Certain tools are for beginners, while others are designed for developers and users with a technical background and coding experience.

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To have a successful website, you need to find ways to maximize your conversions.

Right now, you might think the layout of your site has an optimal design, but how can you know for sure?

The only way to figure this out is to test it. This isn’t something you just do once and forget about it.

You need to learn how to use continuous A/B testing to increase your conversions.

These tests are a great opportunity for you to make design choices that ultimately result in revenue.

Subtle changes, e.g., moving your CTA button or changing the color scheme on your site, can make a huge difference.

In the past, I’ve explained everything you need to know before you start A/B testing.

But now I want to take that concept one step further. I’ll show you the best tools for you to use for A/B testing.

That’s because these tests are not created equally. Depending on the size of your business, marketing goals, and technical experience, some tools will be more beneficial for you compared to others.

Regardless of your situation, I suggest you review my list of the top 13 tools for A/B testing. I’m confident you’ll find a solution in this guide that will benefit your business.

1. Google Optimize

It’s tough to put out a list of software solutions like this without starting with Google. All of its tools are great for business owners who manage websites on their own.

Google Optimize is no different.

google optimize

This tool should be a top choice for you to consider because it has native integration functionality with your Google Analytics profile.

This gives you an edge because you already have information on record about how visitors behave on your website. Using this data will make it easier for you to prioritize what needs to be tested first.

Another benefit of Google Optimize is it’s free.

The visual editor is simple for anyone to figure out, regardless of their technical experience.

In addition to Google Analytics, this tool can also be integrated with Google AdWords and Firebase.

You can test mobile features and optimize your mobile website for Google searches.

2. Optimizely

Optimizely is one of the most popular options. They are definitely a market leader when it comes to A/B testing software.

The tools on this platform let you run lots of different experiments on your website.

These experiments allow you to focus on A/B testing and personalization.

One of the highlights that makes Optimizely stand out in the crowd is its ability to run A/B tests on multiple pages and platforms simultaneously.

For example, you can run tests on your homepage and contact page while also testing the shopping cart on your mobile site on Android and iOS devices.

Unlike other tools, Optimizely generates results that are easy to read and comprehend so you can make decisions based on the outcome.

With Optimizely, you can run A/B tests on a number of factors outside of obvious components, like a CTA button. You can run tests on:

  • cookies
  • geography
  • ads
  • audience segments

All of this information will give you a competitive advantage and maximize your conversion rates.

3. Apptimize

Just as the name suggests, Apptimize is made for running A/B tests on mobile apps.


This is the ultimate tool if you want to improve the profitability of your small business mobile app.

All too often I see businesses ignoring mobile users. You were one of the smart ones that catered to their needs and developed a mobile app.

But the development process isn’t over when your app launches. It’s imperative that you always strive to make improvements on your platform.

Mobile app conversions are just as important as those from your desktop and mobile sites. With Apptimize, you can run tests on all three of these.

The software also supports different code blocks:

  • Objective-C
  • Java
  • React Native
  • Swift
  • Xamarin

You can run tests on your app regardless of the code used for development.

4. AB Tasty

AB Tasty is a great option for businesses just starting to run A/B tests and focusing on conversion rate optimization (CRO).

AB Tasty
Since it’s designed for beginners, the pricing options are really affordable.

AB Tasty offers different options for testing. You can test two or more variations of a single element on your site, such as CTA placement, images, or colors.

You can also do split testing.

This feature lets you build two separate landing pages to see which one converts more.

Its multivariate option allows users to run combinations of tests simultaneously.

You can also take advantage of the funnel testing feature. This lets you test changes of the user experience as visitors navigate through each step of the conversion funnel on your site.

5. Convert

If you have a small or medium sized business,