5 Content Marketing Ideas for November 2018

5 Content Marketing Ideas for November 2018

Black Friday, Cyber Monday Survival Guide Thanksgiving Day, Black Friday, and the week beginning with Cyber Monday represent the height of the Christmas shopping season. In 2017, American shoppers bought about $5 billion from retailers on Black Friday and about $6.6 billion on Cyber Monday, according to the 2017 Adobe Digital Insights holiday report. Try writing an article or producing a video that describes in simple terms what World Kindness Day is and offers several suggestions for honoring the occasions. For your company’s November content marketing, write articles or produce videos that describe how the products your business sells incorporate recycled materials or how your business recycles paper, toner cartridges, and similar items. But if your company sells technology, art, or even high fashion, you should be able to find an informative or entertaining way to connect the products to Fibonacci Day, the Fibonacci sequence, or the golden ratio. “The Fibonacci sequence can also be seen in the way tree branches form or split. For your November content marketing, consider writing articles about how the Fibonacci sequence or the golden ratio impacts the products your business sells. Start a Facebook Group “While participating in Facebook groups managed by others can help you promote your brand and business, you have to play by others’ rules. For November, start a Facebook group around your products or the market segment your company serves. This year, I’m including Thanksgiving content ideas as a bonus, taken from my 2014 article.

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In November 2018, your business can attract, engage, and retain customers with content around surviving the peak of the holiday shopping season; little-known celebrations; and Facebook groups.

Content marketing is the act of creating, publishing, and distributing, say, articles, podcasts, and videos to build traffic and boost conversions. In this article, you will find five content marketing ideas for November.

1. Black Friday, Cyber Monday Survival Guide

Thanksgiving Day, Black Friday, and the week beginning with Cyber Monday represent the height of the Christmas shopping season.

Holiday shoppers will make about a third of all Christmas purchases during this period. In 2017, American shoppers bought about $5 billion from retailers on Black Friday and about $6.6 billion on Cyber Monday, according to the 2017 Adobe Digital Insights holiday report.

So why not help? In October, publish a survival guide for Black Friday and Cyber Monday.

You’ll have a few options. For example, you might take a positive but serious tone aimed at helping shoppers prepare for the holiday rush with advice about how to manage expenditures and get the best deals. This approach would be similar to what Discover has done.

Use the Discover website as inspiration for your own Black Friday, Cyber Monday survival guide.
Use the Discover website as inspiration for your own Black Friday, Cyber Monday survival guide.

You might also take a lighthearted angle, entertaining your audience of potential customers as you point out some of the absurdities of camping out in front of a Walmart, whilst suggesting a few of the products your store sells for an easier, better alternative.

2. World Kindness Day: November 13

November 13 is World Kindness Day. More than a holiday, it may be an opportunity for each of us to be just a bit more friendly, generous, or considerate. It could also be a good topic for your business’s content marketing.

Try writing an article or producing a video that describes in simple terms what World Kindness Day is and offers several suggestions for honoring the occasions. Your resulting list of potential acts of kindness may even include the products you sell.

For inspiration, here are a few videos related to World Kindness Day or kindness more generally. The first video is from a student-led media company, 22 West Video. It offers suggestions, such as giving away balloons.

This second video shows what the kids at South Grove Elementary School in Syosset, New York did to celebrate World Kindness Day in 2016.

Finally, here is a video from the Random Acts of Kindness Foundation that points out some of the benefits of being kind.

3. America Recycles Day: November 15

Recycling and reuse generally, and metals recycling in particular, has a positive impact on the American economy. According to the U.S. Environmental Protection Agency, recycling reclaims about $9 billion worth of materials each year. In the process, the industry also creates $36 billion in annual wages.

For your company’s November content marketing, write articles or produce videos that describe how the products your business sells incorporate recycled materials or how your business recycles paper, toner cartridges, and similar items.

Many products are either made from recycled materials or designed to be easily recycled. Featuring these...

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