Home Video Industry Events Decoding the NewFronts West Line Up – Your Primer for Making the… Share on It’s been 9 years since the very first NewFronts and for the first time we’ll be welcoming the festival on the West Coast. Stay tuned for Tubular’s exclusive NewFronts West scorecard to give you an objective view of how everyone is actually doing in the space. Until then, here’s an overview of the digital first, news publishers, and influencer platforms and partners that are presenting at the event: News Publishers and Their Role in the Current News Cycle News publishers are mobilising, via their social video channels, to meet the demand for current affairs reporting and analysis. Both legacy media companies have made social video a major part of their content strategy but face stiff competition from digital first publishers like Vice (who are also presenting and whose properties generated 6% of all news media views in the last year). Digital First Players Bring the Positivity Also joining the roster at NewFronts West are a bevy of established digital first players – Jukin Media, Ellen, SoulPancake, and Viacom Digital Studios. As with NewFronts past, we can expect announcements regarding original programming, with a prediction that longer-form content with play a bigger part in cross-platform audience development strategy. We’ve covered how Jukin Media is leveraging original video content after viral success, so it will be interesting to hear the latest strategy from a company powered entirely by user-generated content. Viacom acquired AwesomenessTV, a media company and leading digital-first destination for original programming, in July 2018, and renamed it Viacom Digital Studios (VDS). As part of Snap’s panel includes Sean Mills, Head of Original Content, there should be some expectation around the platform’s plans around that format One of the stated reasons for holding NewFronts West in Los Angeles this fall as well as the traditional Digital Content NewFronts in New York City each spring was “to establish a year round content dialogue and provide an opportunity for more digital content creators, advertisers, and agencies to connect, share, and create new partnerships together.” As things are changing so rapidly in the online video ecosystem, NewFronts West is going to be an important event in the industry calendar, and a valuable place to keep up-to-date with the latest industry trends. Video Industry Events
Home Video Industry Events Decoding the NewFronts West Line Up – Your Primer for Making the…
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It’s been 9 years since the very first NewFronts and for the first time we’ll be welcoming the festival on the West Coast. We’ve taken a look at the presenter and panelist line-up and have prepared the following primer. Stay tuned for Tubular’s exclusive NewFronts West scorecard to give you an objective view of how everyone is actually doing in the space. Until then, here’s an overview of the digital first, news publishers, and influencer platforms and partners that are presenting at the event:
News Publishers and Their Role in the Current News Cycle
News publishers are mobilising, via their social video channels, to meet the demand for current affairs reporting and analysis. But how is the industry addressing major concerns regarding responsible journalism, and how are the big players responding to the current video ecosystem? What announcements can we expect from the major news publishers in today’s social video landscape?
The New York Times makes another appearance at the event, as does the The LA Times. Both legacy media companies have made social video a major part of their content strategy but face stiff competition from digital first publishers like Vice (who are also presenting and whose properties generated 6% of all news media views in the last year). Given the current news cycle, both national and international, how will these news-led properties position themselves, and gain the trust and attention of an audience by with editorial integrity? With legitimacy of reporting…
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