What do customers value from promotional materials? Another factor is the growing issue of recycling and conscious consumerism which are now shaping promotional material trends. Recycled Coffee Cups This is a particularly popular category of promotional material and demand shows no signs of abating. These are perfect items to hand out at customer events to further cement that perception of quality and to provide an immediate and memorable experience to your target audience. A key trend that has emerged in 2018 and will continue to develop in 2019 will be the popularity of branded mobile phone peripherals like chargers, cases, power banks as well as sound related items like Bluetooth speakers and headphones. Materials and Textures Promotional products are just as susceptible to aesthetic trends and perennial fashions as any product is. In 2019, expect to see trends in product materials and clothing and accessory fashions, mirrored in promos. Quality continues to be a factor that customers value, so it’s well worth choosing the promotional items that represent real value and quality and giving away fewer of them to your key target audiences, rather than giving away lots of lower perceived value items. Memory Sticks Now an old favorite, memory sticks make amazing promos that are cheap but have the potential for a long and useful life. Which promotional products will your brand be investing in for 2019?
With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinking about how much spend you will allocate to planned campaigns and marketing activity.
For many marketers, this means a focus on digital channels but interestingly, non-digital channels still hold a huge amount of influence in today’s internet driven world.
Of these, promotional marketing could be seen as one of the most consistently successful at both driving sales and brand presence.
From handouts at trade fairs through to well-planned product launches, it helps to know what your customers are looking for in the promotional space and to recognize the trends.
What do customers value from promotional materials? Are they interested in utility and practicality or is it the aesthetics and style that will impress them more?
Another factor is the growing issue of recycling and conscious consumerism which are now shaping promotional material trends.
Are your products eco-friendly and if not, could they actually be damaging your brand?
In this article, I want to have a closer look at some of the trends that are emerging in promotional marketing and how they will shape this still powerful marketing strategy in 2019.
1. Recycled Coffee Cups
This is a particularly popular category of promotional material and demand shows no signs of abating. With retail stores and coffee providers now promoting the use of reusable coffee cups in a bid to reduce single-use disposable alternatives, your brand can offer a positive association and experience to its audiences by investing in recyclable coffee mugs – with your logo prominent on the side, of course.
Even better, these products don’t even need to be expensive to offer the necessary attribute of value to the recipient. Another idea would be to give the cups away with a delicious cup of coffee already in it. Of course, a brand logo on a coffee cup is going to be intimately associated with the quality of the coffee (or other hot beverage) inside it, so make sure you try what’s going in them before you commit.
These are perfect items to hand out at customer events to further cement that perception of quality and to provide an immediate and memorable experience to your target audience. With everyone drinking delicious gourmet coffee from a branded coffee cup at your event, your branding will be everywhere.
2. Mobile Phone Peripherals
Now that most people have a smartphone and rely on it in their daily lives, promotional marketing gifts which offer useful phone accessories meet the essential criteria of utility and value to the recipient.
A key trend that has emerged in 2018 and will continue to develop in 2019 will be the popularity of branded mobile phone peripherals like chargers, cases, power banks as well as sound related items like Bluetooth speakers and headphones. These are all great items to hand out alongside a VR or AI-enabled experience at a trade show.
One word of caution here though is to invest in quality. Whilst it’s unlikely you’ll be using Bower & Wilkins headphones or Gucci carry cases, skimping on quality will only lessen the brand appeal of this stuff. At worst, handing out inferior quality electronic equipment could actually damage your brand.
3. Wellness Products
The health and wellness trend continues unabated so expect to see plenty of promotional items in this category,…
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