Why Live Video is a Must and How to Get Started

Why Live Video is a Must and How to Get Started

But here’s the thing, even though most live video will receive some sort of attention, to truly get the most out of it for your business, you must follow best practices and ensure it falls in line with your overall marketing strategy and business goals. Why You Need to Use Live Video Did you know that people spend more time watching live videos than pre-recorded videos? Here are a few of the many benefits: It’s extremely interactive and engaging – While you’re live streaming people are able to “like” and comment on your video, which you can see in real time. This will allow them to see your emotional response and just how big the news is, which will make them more invested in the announcement. Showing behind-the-scenes – People love getting the inside scoop, and giving that to them provides a more personalized connection. Once your video is complete, you should have the option to post the recording, which I highly recommend to increase views and engagement. No matter which platform you decide to use, the tips above apply across the board. You’ll be able to convert it into an extremely engaging piece of content while potentially reaching a new audience (not everybody will take the time to sit down and read a full blog post, but it seems people will take the time to watch live video). At the end of the day, live video allows viewers to connect with your brand in ways that other types of content can’t. Is your business using live video?

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live video

If your newsfeed looks like mine these days, then you’ve likely seen live videos showing up more and more. Live video is all the rage these days, and guess what, it’s here to stay.

People love live video. You can almost guarantee views on this type of content no matter what it is that you’re recording. My buddy, Joel Comm, once live-streamed himself frying bacon, something seemingly mundane…and it received thousands of views!

But here’s the thing, even though most live video will receive some sort of attention, to truly get the most out of it for your business, you must follow best practices and ensure it falls in line with your overall marketing strategy and business goals. (Um, like everything in marketing!)

Why You Need to Use Live Video

Did you know that people spend more time watching live videos than pre-recorded videos? How about these stats compiled by Livestream and New York Magazine?

  • 80% of adults prefer to watch live video from a brand than read a blog post
  • 82% of the adults surveyed prefer live video from a brand over social media posts

So, why is live video so enticing for businesses to pursue? Here are a few of the many benefits:

  • It’s extremely interactive and engaging – While you’re live streaming people are able to “like” and comment on your video, which you can see in real time. This can help you gauge which topics generate the most response. Additionally, you are able to talk to your followers in real time and answer questions on the spot, which will help you personalize the broadcast for viewers and establish a connection with them,
  • Build’s relationships – That connection that you can establish with your audience is key. The more a person feels an emotional or personal connection with your business, the more likely they’ll be to trust you and eventually become customers.

Live video can come in really handy for:

  • Q&As – These formats are great for driving high levels of traffic and engagement.
  • Interviews – Let people experience these interactions live and be there in the moment with you (this is especially valuable if your interviewee is someone of interest and value to your audience)
  • Training – Have a how-to that’s easier to show than explain? Use live video to teach!
  • Company announcements or breaking news – Instead of using a press release or other written content to let your audience know about something big going on with your company, use live video! This will allow them to see your emotional response and just how big the news is, which will make them more invested in…

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