Author: Michael Brenner / Source: Marketing Insider Group What is thought leadership and why do you need it? These are questions I get as
What is thought leadership and why do you need it? These are questions I get asked all the time.
Executives want to know how to build it. Marketers want to know how to deploy it. Sales people want to learn how to convert it.
Thought leadership is also an important component to an effective content marketing strategy. So here I will share some of the insights from the discussion as well as 5 steps to create thought leadership that drives real results…
What is Thought Leadership?
To me, Thought Leadership is all about having the answers to the biggest questions on the minds of your buyers. It can also include your unique perspective on hot topics relevant for your customers. The key here is that the agenda is set by your audience. They determine what is important.
It can be difficult to give up this control over to your buyers. But the fact is that they already have the control. And we can all benefit when we allow our audience to set the agenda and then just go with it.
Thought leadership becomes effective when the passion and expertise of the thought leader coincide with the interests of the audience you are trying to reach.
Why is Thought Leadership important?
Thought leadership is important for both B2C and B2B companies but I think it is especially important in B2B. This is because of the complexity of the decision-making process in B2B environments and the large number of people involved. Thought leadership content…