Tag: Thought
3 Ways to Persuade People Thinking about Buying from You
Especially if focusing on growing your audience leads to superficial goals, such as clicks and views … from people who are not the right fit for your ...
5 Sources to Inspire Unlimited Content Ideas
Most of the time we must find them.
The number of brides spending $25,000 or more on weddings is double what it was last year.
Events Sometimes conten ...
How to Use Non-Obvious Thinking to Create Better Content
Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non ...
Thinking of Creating Original Research? 8 Things to Consider
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get ...
Why Informative Content Will Make You Think Content Marketing Doesn’t Work
Similarly, content marketing is content, but not all content is content marketing.
The crux of the matter is that creating strictly informative conten ...
How SEO Impacts the Ecommerce Sales Funnel
Search engine optimization plays a major role in filling that funnel at the various stages.
Some keyword types are better at awareness building for mo ...
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
Audience first.
Instead of targeting your audience, shift your thinking to who, specifically, you can best help.
Your opportunity lies with your core ...
The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
In fact, 93% of B2B buyers want bundled, bingeable content (Content Preferences Survey, 2017) , but only 42% say it’s easy to find the next piece of ...
Is Your Thought Leadership Really Thought Leading?
Is Your Thought Leadership Really Thought Leading?.
As a B2B marketer, a big part of your role will be producing content designed to engage your clien ...
The Most Thought-Provoking Ads of 2017 — So Far
The Most Thought-Provoking Ads of 2017 -- So Far.
Some of the best ads are those that make you look twice and think about the world at large.
From Nik ...