In 2016 we saw live video reach a new level of popularity as Facebook introduced new features to compete with Twitter’s acquisition of Periscope. These days, sporting events, presidential debates, and even personal events are streamed and shared online where engagement can happen in real-time. Twitter is going continue to fall off Twitter has had a rough time recently, with shares dropping nearly 400%, but that doesn’t mean it is dead. Snapchat will be a bigger player than ever While Twitter may be having a hard time, Snapchat is growing faster than ever. Expected to be valued at $25B at its IPO early next year, the “mega unicorn” is going to continue growing. With a daily user base of over 150m and an easy to use interface with direct delivery, now is the time to capitalize on this media. Chatbots and AI are gaining traction The goal of chatbots is to simulate intelligent conversation without a human present, while increasing the speed of engagement with consumers. Since then, the popularity of chatbots has grown rapidly. This only helps the true viral content spread as others have to pay for placement. Social influencers are not a new thing.
Live streaming video
YouTube changed the game for content creators, businesses, and marketers alike in 2004. In 2016 we saw live video reach a new level of popularity as Facebook introduced new features to compete with Twitter’s acquisition of Periscope. These days, sporting events, presidential debates, and even personal events are streamed and shared online where engagement can happen in real-time.
Twitter is going continue to fall off
Twitter has had a rough time recently, with shares dropping nearly 400%, but that doesn’t mean it is dead. The platform is constantly innovating to try and regain its lost audience, though things like expanding the character limit might not save it in the end. The messaging company has been publicly looking for a buyer, and if they can’t build revenue or expand their user base, it is unlikely an offer will be made.
Snapchat will be a bigger player than ever
While Twitter may be having a hard time, Snapchat is growing faster than ever. Expected to be valued at $25B at its IPO early next year, the “mega unicorn” is going to continue growing. With a daily user base of over 150m and an easy to use interface with direct delivery, now is the time to capitalize on this media.
COMMENTS