And getting relevant, engaged, valuable followers – even more difficult! It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy. You need to establish valuable relationships with the influencers first, then ask them to help you get more Twitter followers. Give them a #FollowFriday shout-out – it only takes one click and it could be the start of a great relationship. Be smart with your Twitter lists Twitter lists offer a great opportunity for growing your Twitter following. Once you’ve identified a relevant influencer you want to engage with, go to their lists and follow everyone on there. You’ll definitely find new, exciting Twitter folks, and around 25% of the people you follow will follow you back, according to Blogtips. Ask influencers to promote you to their Twitter followers If you’ve identified your influencer well, their followers will be very relevant to you and your business. How to get followers on Twitter with influencers – wrap Getting new Twitter followers is never going to be easy. Click here to find experts on social media marketing.
Getting more followers is pretty much Twitter’s Holy Grail for any small business. And getting relevant, engaged, valuable followers – even more difficult!
It’s not enough to follow people and hope they’ll be kind enough to follow you back – growing a business’s Twitter following needs a strategy.
Influencers should be a part of that strategy.
Influencers bring a lot of benefits to your Twitter account. They provide essential social proof, extend the reach (and impact) of your Twitter messages and can provide fruitful input on your activities. Plus that follower growth thing we mentioned? They can help with that too.
How? Let’s take a look.
Before we get started… isn’t follower count just a vanity metric?
It’s true that having a bunch of bots following you is not a great look. It’s also never a good idea buying Twitter followers just to bump up your numbers, as many small businesses do.
But getting more followers is still a valid Twitter objective. Follower number has a direct, measurable impact on your reach, impressions, and clicks. And follower count has a ripple effect because if your followers themselves have a lot of followers, your message is amplified. As Adweek puts it, what “really matters is this: how many people are the people who follow you following?”
And if you need convincing that influencer marketing on Twitter still matters, check out the evidence from Google Trends. Searches for the term “Twitter influencer” continue to grow overall, indicating that social media marketers still value influencer marketing.
Identify relevant influencers
Knowing which influencers to target is key to follower count success. You should be prioritizing influencers that are relevant for your objectives, and with whom you can build a mutually beneficial relationship. Influencer engagement isn’t a one-way street, so think about what you can do for the influencer as well as what they can do for you.
Although it might seem counter-intuitive, influencers with fewer followers might help you get more Twitter followers more effectively than those with millions of people following them. Micro-influencers – those with a following of around 10,000 – might not have a Kardashian level following, but the followers they do have show high levels of trust and engagement. Plus micro-influencers are more likely to respond to your advances and appreciate your efforts to connect with them. Someone like copywriter Kaleigh Moore, with just over 5000 followers, is a lot more likely to respond to you.
Once you’ve identified potential influencers, take a good long look at their previous tweets, their blog posts, and their followers before deciding to build a relationship with them. Relevance trumps raw follower count in many cases, so make sure your target influencers are firmly aligned with your brand.
You can also rely on technology to find interesting influencers. Social media management tools such Commun.it can identify potential influencers for you and help grow your relationship with them. You can connect with the influencer in the product interface, follow them or engage with their content.
This speeds up the process of relationship building and ensures that you’re targeting the right kind of influencer for your community.
Establish a relationship
Influencers aren’t going to help you get…
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