Social Media Marketing: Adjust Your Listening

Social Media Marketing: Adjust Your Listening. A common problem regarding social media marketing is the desire to interact with every single user. Social media organizes users like no other platform we’ve seen before, but that doesn’t mean you should get greedy and overextend your marketing campaign. There’s a reason we identify and segment target audiences. Otherwise, you’ll have a hard time attracting and engaging users. Webcast, December 15th: The State of Content Marketing: What We Saw in 2016 and What We Expect in 2017 A recent Harvard Business Review article explains how businesses can deal with this problem. Are you targeting Millennials entering the workforce, dads with young children, or senior executives nearing retirement? What are they doing in social media, and where are they doing it? If you already have a target audience, then focus on finding those users online. Don’t just start marketing to a general audience unless you want to get overwhelmed.

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A common problem regarding social media marketing is the desire to interact with every single user. Social media organizes users like no other platform we’ve seen before, but that doesn’t mean you should get greedy and overextend your marketing campaign.

There’s a reason we identify and segment target audiences. If you don’t, your message will be too general to resonate with any group in particular. This is especially important to remember in the case of social media.

Your posts, content, pictures, and contests should all be made for your target audience specifically. Otherwise, you’ll have a hard time attracting and engaging users.

Webcast, December 15th: The State of Content Marketing: What We Saw in 2016 and What We Expect in 2017

A recent Harvard Business Review article explains how businesses can deal with this problem. According to the article, you…

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