4 Content Marketing Trends for Business Owners in 2017

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year: Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Follow them on social media and see where you can strike up a conversation. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list. Creating an Effective Content Marketing Plan for 2017 One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place. Make sure you outline the following essentials in your content marketing plan: Understand Who You Are Marketing to. Are you increasing sales and profitability? Develop Content Ideas that Align with Sales Goals. Get 50 new leads a month into our sales funnel. I’m curious: What changes do you plan to make to your social media strategy in 2017?

Author: Susan Friesen / Source: Business 2 Community

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!
Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.
Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.