Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm. “Vidyard has a clear vision of video’s future that resonates with its customers and Forrester alike,” wrote analyst Nick Barber in The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016. “It understands how important user-generated content (UGC) will be for brands and businesses, and it plans to roll out further support for UGC and analysis of it. Its roadmap follows up in-video personalization with support for real-time rendering of dynamically personalized video content, which will increase viewer engagement.” The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I believe that this research shows that video has become a core component of modern marketing and sales with businesses looking for more advanced distribution, personalization, interactivity and analytics to help them turn viewers into customers,” said Michael Litt, Vidyard CEO and co-founder. “In my view, Forrester’s work proves there’s been a massive shift in the video technology market beyond publishing and advertising. “The sales-and-marketing-focused OVP market is growing because more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects,” according to the report. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report. To view The Forrester Wave: Online Video Platforms For Sales And Marketing, Q4 2016 in its entirety, visit here: www.vidyard.com/resources/forrester-wave-online-video-platforms-sales-marketing About Vidyard Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.
Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”
Vidyard achieved the highest score for current offerings among all participants in the report, landing highest possible score for 23 of the 39 criteria, including administration, syndication and distribution features, sales enablement workflows, enterprise application integrations, reporting and analytics, global support and security. Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria.
“Vidyard has a clear vision of video’s future that resonates with its customers and Forrester alike,” wrote analyst Nick Barber in The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016. “It understands how important user-generated content (UGC) will be for brands and businesses, and it plans to roll out further support for UGC and analysis of it. Its roadmap follows up in-video personalization with support for real-time rendering of dynamically personalized video content, which will increase viewer engagement.”
The Forrester Wave methodology included a rigorous process of vendor surveys, scenario-based product demos, executive strategy briefings and customer reference calls to validate each vendor’s products and qualifications. Forrester analyzed nine vendors’ video platforms across 39 criteria.
“I believe that this research shows that video has become a core component of modern marketing and sales with businesses looking for more advanced distribution, personalization, interactivity and analytics to help them…
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