6 Video Marketing Tactics to Try On Your Next Integrated Campaign. Despite its complexities video marketing can provide a huge boost to your integrated marketing campaign. Brief YouTube advertisements let you share your brand’s message and reach more viewers on the largest online video platform. Live streaming. There are several ways for businesses to take advantage of this feature including company updates, behind the scenes shots, and Q&A with users. 80% of users report a preference for watching a live video from a brand over reading a blog. Over 80% of adults in the 18-49 demographic use multiple devices capable of video streaming. Video email marketing. Videos are such an engaging way to interact with consumers. The 14 Best Instagram... Marketing - Strategy,... Video Marketing for Beginner... 5 Rules to Improve Your... How Landing Pages, Ad...
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Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign.
There is a lot to keep track of as more and more brands enter the video scene and it can be hard to stand out. Plus, each new video marketing tactic contributes something different to the medium. It can be challenging to distinguish the worthwhile trends from those that are superfluous or merely just for fun.
Despite its complexities video marketing can provide a huge boost to your integrated marketing campaign. Here are six video marketing tactics to try as part of your integrated mix:
- Bumper ads. Brief YouTube advertisements let you share your brand’s message and reach more viewers on the largest online video platform. Unlike longer ads, these six-second long spots are “unskippable,” giving your brand a high-impact window to make an impression on viewers.
- 360-Degree videos. Users can now experience the thrills of being at an exciting event or beautiful location from anywhere. Particularly because of the rising popularity of virtual reality headsets, which immerse the user even more completely in the video, 360-degree videos are an effective way to promote events and products alike. While 360-degree videos have lower retention rates than standard ads, they experience much higher CTR and consistently elicit increased engagement from consumers.
- Live streaming. If you’re not using this feature, you’re missing out…
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