Videopath’s platform adds crucial context to video — could it fight fake news?

Part of the reason so-called ‘fake news’ videos can spread so virally is that there is very rarely any supporting information attached to the video. Further links and verified sources just don’t get attached, either because there is no way of adding that to the video or the maker and/or the sharer just don’t bother. So a ton of video comes out that has no clear sources, or context. Thus, blatantly false stories are now getting traction alongside legitimate ones because there are no backlinks, or source materials attached. You can see this again and again on Facebook and YouTube for instance. With this format, viewers can click in for more info – directly in the player. Now, granted, clickable video as a concept has been around for some time. Video companies like Cinematique, Wirewax, Zentrick have had clickable hotspots in video for years. Add the ability to bring entire websites and social channels into your video, and you super-charge the experience. With this format it is possible to create a full content package – bringing together your various channels and content blocks to create one central experience driven by the video.

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Part of the reason so-called ‘fake news’ videos can spread so virally is that there is very rarely any supporting information attached to the video. Further links and verified sources just don’t get attached, either because there is no way of adding that to the video or the maker and/or the sharer just don’t bother. So a ton of video comes out that has no clear sources, or context. Thus, blatantly false stories are now getting traction alongside legitimate ones because there are no backlinks, or source materials attached. You can see this again and again on Facebook and YouTube for instance.

But could there be a way to bolster editorial credibility and help viewers to identify legitimate video sources amidst the noise?

Berlin startup Videopath thinks so, and it’s doing it via a new twist on the old idea of embedding web content into video, creating a new way to bring sources and CTAs right into the player. With this format, viewers can click in for more info – directly in the player.

Now, granted, clickable video as a concept has been around for some time. Video companies like Cinematique, Wirewax, Zentrick have had clickable hotspots in video for years. But one of the biggest challenges with clickable video is that unlike a clickable photo, video is dynamic: what may be in frame in one moment can be gone in the next one. So trying to create clickable video, specifically with moving hotspots, often results in a gamey, distracting experience for the viewer.

Instead, Videopath has come up with a simple, intuitive interface which lends itself to contextual information around a video. Add the ability to bring entire websites and social channels into your video, and you super-charge the experience. Here’s an example in action from the tech office space, Interchange, in London:

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“With Videopath we are bringing the contextual power of the web into video”…

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