Tag: Brand awareness

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B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

But don’t treat your LinkedIn company page as merely a simple business listing that displays your company info, address, website, etc. Your LinkedIn c ...
How to Solve the 5 Most Common Brand Awareness Problems

How to Solve the 5 Most Common Brand Awareness Problems

This is brand awareness in action. At Contently, we wanted to get a better understanding of the biggest brand awareness challenges, so we turned to ou ...
How to Use Video Content to Raise Brand Awareness and Sell Your Product

How to Use Video Content to Raise Brand Awareness and Sell Your Product

85% of people say they’d like to see more video from brands in 2018. Where to start with video content We’ve talked about using video on social media ...
How to Know If Your Content Impacts Brand Awareness [Tools]

How to Know If Your Content Impacts Brand Awareness [Tools]

These are most often used as a link-building tool. Unlike Shared Count, it’s not free, but on the plus side, it does more of the hard work for you. Br ...
The Ultimate Guide to Brand Awareness

The Ultimate Guide to Brand Awareness

What is brand awareness? That’s what brand awareness does. Here are some ways to establish a solid brand awareness foundation and make a lasting impac ...
Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

The Buyer’s Journey From the moment they realize they have a problem to the final purchase, your prospects go through a process with three different s ...
31 Brilliant Social Marketing Campaigns

31 Brilliant Social Marketing Campaigns

Companies are taking it seriously, and their customers are too. This was a prime example of using social marketing for brand awareness. So by asking p ...
How to Make a Video Like a Professional for Under $250

How to Make a Video Like a Professional for Under $250

The numbers in support of video marketing are staggering: Video marketers get 66 percent more qualified leads per year and achieve a 54 percent increa ...
Calculating the ROI of Brand Awareness on Social Media

Calculating the ROI of Brand Awareness on Social Media

So if your main objective on social is boosting brand awareness, then these metrics are integral to proving success. Compare this data to your benchm ...
7 Instagram Contest Ideas to Grow Brand Awareness

7 Instagram Contest Ideas to Grow Brand Awareness

Instagram contests can also help you achieve more engagement. Best practices for running contests on Instagram Before you run your first contest, you ...
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