Whether you want to work as a social media consultant or you want to master social media for your own brand, you need to have knowledge of how business works, how digital marketing works, and how the two come together in order to be a true social marketing leader. Understand Business How can you create a great social media plan if you don’t understand business? You need to have a good understanding of marketing beyond just social media if you want to be successful. You need to understand how marketing can create brand awareness, build trust and authority, generate leads and sales, nurture customer loyalty and more. The first question you should be asking when you are tasked with creating a social media marketing campaign is what the business’ goals are – not only for the business in general but also for the social media campaign in particular. For example, if the goal is to create more leads, how will that influence what you post on Twitter? It is important that you recognize that social media is just one part of a much larger marketing plan. Of course, you won’t be able to influence every aspect of the marketing plan or the business, but you need to be able to understand how your work fits into the larger whole. Otherwise, you will be working in a vacuum, and your success or failure will be the result of chance and not your skill. Not just anyone can build a successful social media campaign, and if you want to be a social marketing leader, you need to understand how to create an integrated strategy that reflects the business structure and its goals.
Anyone who’s ever sent out a tweet or posted on Facebook thinks
that they are a social media expert.
The medium is deceptively simple. Once people know how to
interact on social media, they think they know all there is to
know.
The reality is that social media is much more complex than it
seems and mastering it takes time and skill. Whether you want to
work as a social media consultant or you want to master social
media for your own brand, you need to have knowledge of how
business works, how digital marketing works, and how the two come
together in order to be a true social marketing leader.
Understand Business
How can you create a great social media plan if you don’t
understand business?
Do you know what a sales funnel is? Do you know what a lead is
or why it’s important? Do you understand how customer relation
management affects both?
These are just some basic concepts that you should know well
before you can start creating a social media marketing plan.
The best way to understand business is to get experience with
business. If you haven’t worked much in the corporate world, you
might want to consider working for a few years in some key
positions. Pay attention and ask as many questions as you can.
Understand Marketing
Marketing is about much more than just advertising.
You can’t just create some flyers or pay for some ads and expect
to get the results you need. Just like you can’t just post a few
status updates or send out a few retweets and expect to get more
followers on social media.
You need to have a good understanding of marketing beyond just
social media if you want to be successful.
You need to understand how marketing can create brand awareness,
build trust and authority, generate…
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