New Automation and Content Marketing Capabilities Added to Oracle Marketing Cloud

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Oracle recently announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud to simplify digital marketing and enable marketers to deliver a more personalized cross-channel customer experience.

According to Oracle, the latest additions to Oracle Eloqua and Oracle Content Marketing allow marketers to create and distribute content, and more easily transform data in order to rapidly adapt to customer behavior and needs.

The nature of B2B marketing is changing and as a result marketers are rethinking their content strategies and working closer with sales to generate and convert leads, said Stephen Streich, senior director of product management, Oracle Marketing Cloud. The additions to Oracle Eloqua and Oracle Content Marketing, he noted, are aimed at helping marketers to quickly create and share compelling content across their organization and reduce the number of steps required to identify and pursue new leads.